Nadine works across the full range of the digital marketing spectrum, but spends more of her time helping clients with their content marketing strategy and content. By it's very nature, content marketing utilises all aspects of a clients online presence, from their website to their social media presence, campaign materials and marketing automation campaigns. And of course, all this has to align and complement their offline marketing efforts.
As a business owner herself, she understand the needs and motivations of clients when working to generate revenue and increase profitablity.
In her spare time Nadine is actively involved in her local rugby club where she coaches children's rugby union and has done for 18 years.
If you wish to contact Nadine please email her at firstname.lastname@example.org
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At the recent RBN held at the St Pierre Marriot Hotel and Country Club Bristol Rugby’s Nick Koster talked about rugby, charity and life after rugby.
The first thing everyone in the room wanted to know was How did everyone feel when they won the second leg of the championship play off, bringing them back to premiership rugby?
After an opening statement of ‘It was an incredible feeling” Nick went on to explain the feelings of the whole team long the way. “The championship is a tough competition and I think some people don’t realise how tough it is”. He went on to talk about a whole host of things that impact games in the championship that many people don’t give a second thought to. Things like, ground conditions, game tactics and sometimes, just how simply the fact that they are Bristol with a bigger budget makes a difference to the way that they are viewed by some opposition. Continue reading →
At our recent event at the St Pierre Marriot Hotel and Country Club, Malcolm Miller gave us a good insight into the life of a society referee as well as some thought provoking insight into how his rugby crosses over into his daily business life.
In his ‘day job’ Malcolm is managing director of RTS Group, a learning and development training agency based in Wiltshire. An expanding business, it directly employs a team of 55, and also works with another couple of hundred freelance associates around the world. The business keeps Malcolm busy and it is currently expanding into China, so where exactly does he see the parallels in his life on and off the field?
To explain this Malcolm pulled a small booklet from his pocket – the law book. 26 Laws and the code of the game, which is the playing charter. “When I look at that and I look at my business” he said “And ask is there a parallel? Absolutely! Integrity, passion, solidarity, discipline and respect. If you can deliver that in a business and deliver it to your customers and your team, then you’re off to a flying start” Continue reading →
Does your digital advertising send your visitors to your home page as the starting point of their journey? If so, you could be wasting your digital advertising budget and ought to think again! A well architected landing page is much more likely to convert visitors into leads.
Digital advertising is the quickest way to get your business found online. Whether you have a physical shop or an online business, if you don’t appear in people’s search results, they won’t know where to find you. People may even be driving past you to get to a competitor that has shown up in their search results.
A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business, but which online advertising strategy should you use and when? The following tips will help you work it out.
Your online reputation is often the first thing a potential customer will look at when considering doing business with you, so making sure you have a strong one is more important than ever. Online reviews, testimonials and feedback all influence people’s buying decisions.
Most people do a quick online search before doing business for the first time with a new provider. Finding nothing bad about you online is not necessarily a bad thing; it’s an indication that no-one has been upset enough to post a poor review but if your competitors have a good, visible positive presence then it may convince your potential buyer to use them instead. Continue reading →
Increasingly people turn to the internet to find their information. Whether it’s looking up reviews about something you’re thinking of buying or learning something new, there will be content out there to help. This change in the way people find their information has paved the way for Content marketing. Content marketing gives small businesses the opportunity to become their own publishers and allows them to compete with much larger companies online. Creating and distributing valuable, relevant, and consistent content forms an online marketing strategy designed to attract and retain loyal customers. You can position yourself as an expert in your industry and increase your sphere of influence. In short, you can position yourself as the go to person when someone needs something in your area of expertise.
However, it’s not as simple as throwing things out there and hoping people find them. For your content marketing to be successful a workable content marketing plan is crucial.
Here are 5 key ingredients for achieving success with content marketing