Engaging with consumers in an increasingly saturated marketing landscape is a huge challenge.
However, marketers have a new trump card in their arsenal – the mobile phone has proved to be a revelation when it comes to successful marketing campaigns. SMS Marketing has proven to increase customer engagement with your marketing messages to unprecedented levels.
1 Consumers love SMS
It’s not a state of affairs marketers are used to, but the fact is that consumers enjoy receiving SMS marketing messages. This alone makes SMS the ideal marketing channel for brands large and small. People open and read 97.5% of text messages they receive within 5 seconds of receiving them – so the opportunity for instantaneous, engaging marketing is clear.
2 SMS Marketing can work for all brands
SMS marketing is an ideal way to engage consumers – regardless of the size of the business, the nature of the goods and services it deals in, and the kinds of messages it needs to communicate. While promotions and offers can garner huge responses, it’s not all about selling; notifications, calls to action, lead generation, customer after care, and mCommerce can all benefit from an SMS campaign. When it comes to SMS, a little creativity can go a long way in garnering great consumer engagement and ultimately customer generation and retention.
3 SMS is great value
And all these benefits can be reaped without busting marketing budgets. SMS campaigns via Textlocal’s platform start at just 2.4p per message, and can incorporate sophisticated analytics capabilities so brands can really drill down and quantify the return on investment achieved. No matter how new and exciting, a marketing technology falls by the wayside if it does not deliver results. SMS marketing garners results that blow other channels out of the water – according to the Mobile Data Association, the average response rate for direct marketing is 2.6 per cent; the average response rate for SMS campaigns is 28 per cent. Textlocal’s Messenger platform regularly delivers response rates between 30 and 40 per cent.
4 It’s all about results
According to Textlocal’s The Great British Mobile Marketing Report 2012, 85.71% of businesses aren’t aware of the response rates associated with SMS. It’s time to get the message out that SMS marketing is a seriously smart, measurable, and hugely effective way to connect to consumers – regardless of the size of the business. Avoid the common mistakes and make an asset out of text messaging!
Want some great ideas to make the most of your SMS campaigns? Check out our Free guide “Can You Outsmart the Competition with Mobile Messaging”
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