So you’ve written your first few blogs and your website is up and running but now comes the tricky part. That’s right, it all comes down to driving traffic to your site and online content with search engine optimisation (SEO).
While SEO is not rocket science, it does require some planning, research and understanding. If you don’t apply proper SEO strategies to make your site ‘findable’ (indexable), nobody will even know that you exist. In this article, we take a closer look at some SEO terminology and how to implement it.
Many businesses know they need a new or updated website but struggle to articulate what they need in terms of website SEO. Customers use search engines to gain access to the internet which means your business’ website must be optimised. Considering that Google’s search engine runs 3.5 billion searches every day, targeting this audience is a real no-brainer. However, getting your website SEO just right requires a strategic and necessary approach regardless of your website’s topic.
The primary goal for a business is to make it as easy as possible for their customers to find them. While paid search works wonders as a short-term solution, especially for specific campaigns, you cannot succeed without effective SEO. This includes on and off-page SEO, keyword research, backlinks and Domain Authority among others.
We hope that part 1 of the blog series shed some light on the world of digital marketing. This week we take a closer look at On-Page SEO, Keywords, Off-Page SEO, Backlinks and Domain Authority. A proper search engine optimisation strategy employs different methods that can occur both on- and off the website. What is the difference between on-page SEO and off-page SEO? Let’s take a look. Continue reading →
SEO or Search Engine Optimisation has been a vital cog in the digital world for some time. Although we’ve all probably heard so-called experts claim that SEO is unnecessary, it couldn’t be further from the truth. SEO is possibly one of the greatest marketing tools available, at least in terms of ROI.
Good on-site SEO combined with quality and relevant content distributed across your online channels will generate organic search results. Continue reading →