Many of you will have experienced all the trials and tribulations associated with web traffic but no conversions. There is nothing quite as frustrating especially if you know your digital marketing strategy is fully optimised. Fact is, it’s more common than you might think but there is a solution and it’s called, ‘remarketing’.
There are many reasons why people don’t buy on their first visit and it’s not always your fault. Some may just be surfing the web while others could have clicked the wrong button and forgot how to get back to your site. Anything is possible but it’s best to be prepared for all eventualities. You won’t always know the reason behind their decisions but an effective remarketing campaign can help get your visitors back. Continue reading
Remarketing: what is it? Well, have you ever wished you could get people to come back to your website if they’ve left without buying? That’s where remarketing comes in. It uses online display advertising to retarget people who have left your site without becoming a customer. Remarketing serves up relevant ads to your audience that reinforce your message and will hopefully bring them back to engage with your further.