We hear this question more often than one might think and today, we’ll reveal some of the basics. Organic SEO is the process of increasing traffic to your website by making it more prominent in search engine results (SERPs) using specific targeted keywords. It means getting good rankings for your targeted search terms across all search engines without having to pay for placements.
When you carry out a Google search, for example, you’ll see the regular results along with highlighted boxes at the top and on the right-hand side. These are “Ad related to ‘search term’” which means Continue reading →
There are two ways you can drive traffic to a website: organically or non organically, e.g. paid search advertising.
Non organic paid search adverts will continue to work for your business as long as you continue to pay for them.
For small businesses, this can be an expensive means of acquisition.
It’s not only the up-keep costs of paid search advertising that are a threat to your websites rankings. Are you familiar with Google Panda and Google Penguin? These are algorithm updates which are aimed at reducing a websites search engine rankings if they are ranked as a ‘low quality site’.
Therefore it is essential that your website is managed and maintained to avoid falling into these traps. Continue reading →