Getting your digital marketing strategy just right is often challenging but it’s something that every business needs. Once you see what it involves and what it can do for your brand, it will certainly be worth the effort. Considering the effect of globalisation, the increased number of competitors and the internet providing customers with more products, easier and faster; brands without a sound digital marketing strategy will likely fall behind.
As we’ve discussed before, successfully managing a digital marketing strategy requires frequent revisions to keep ahead of the curve. Technology keeps evolving and brands must keep up with all the latest trends to ensure they develop successful marketing tactics. Regardless of the product or service offering, your business needs a digital marketing strategy keeping in mind these four trends.
Whichever way you look at it, content marketing is a broad subject but regardless of industry, business type or size, quality content remains essential. The way we search for information has literally paved the way for smart marketing strategies and when it comes to content marketing, it’s all about engagement and conversions.
The secret lies in creating and distributing valuable, relevant, and consistent content. Any good online marketing strategy should be designed to attract and retain loyal customers while educating them in the process. Get this process right and the results will speak for themselves with more prospects becoming customers.
Pay Per Click (PPC) advertising is one of the most measurable forms of advertising but it only works with effective copywriting. PPC ads allow advertisers to track an advert’s activity from the moment a lead clicks the link through to conversion.
PPC ads were first small text ads with static images but a lot has changed since the early days. Today, you can include animated images, multiple products, videos and much more into your paid ad. It is, without a doubt, one of the fastest and most direct ways of driving qualified traffic to your website.
Online reputation management is becoming increasingly important for businesses around the world and the way you handle yours is pivotal. Putting it plainly, online reputation management (ORM) means taking control of online conversations between your business and potential customers.
While one should never expect bad things to happen, anticipating certain situations is a given. In business, things break or need tweaking which you can fix later but that approach doesn’t work for your online reputation. You should always give your company’s digital presence enough time and attention before a crisis hits.
People give feedback in different ways and when handled incorrectly, could harm your business. Many new and existing customers rely on online reviews from other customers when buying products and for that reason, it is essential to maximise positive reviews without ignoring negative ones. You need to handle negative reviews in such a way that it won’t put others off. Here, we look at four ways in which you can protect and improve your business.