Email Marketing: Blog Series Part 8

email marketing

Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective email marketing campaign can turn prospects into customers, and convert one-time buyers into loyal followers.

There’s no denying that email marketing still plays a pivotal role in business but it’s more than just random emails. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. In many instances, people simply ignore emails, mark all as read, delete them without reading or unsubscribe altogether.

Marketers believe email subject lines are among the top three most important elements after cross-device rendering, deliverability and creativity. Not only that, successful email marketing campaigns require good quality lists and effective market segmentation. Continue reading

How Marketing Automation Works And Benefits Your Business

marketing automation

Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong impression, it definitely is not Spam nor is it ‘just email marketing’. Marketing automation is so much more than meets the eye. The concept in itself is sometimes difficult to explain even if you work with it all day, every day. At first glance it may seem simple enough but once you dig a little deeper, it can prove challenging.

Before we get started, let’s just make one thing clear – the word ‘automation’ doesn’t mean you can simply set and forget your digital marketing campaigns. In fact, it is the very collaboration Continue reading

Common Types of Market Segmentation – Part 2

market segmentation

Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact, it was first used in the late1900’s and is essential for any successful marketing strategy.

Present-day market segmentation exists to solve one major problem marketers face – more conversions. Marketers use personalised marketing campaigns to Continue reading