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Posts Categorized: Marketing Segmentation

How Machine Learning Can Boost Your Marketing Efforts

Machine learning can be a powerful ally in brand marketing especially considering the sheer amount of consumer data floating around….

  • Digital Marketing

Email Marketing: Blog Series Part 8

Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective…

  • Buyer Personas

Email Marketing Mistakes And How To Avoid Them

Email marketing remains one of the most effective ways of connecting with people regardless of what device they use. It’s…

  • Business Growth

How Marketing Automation Works And Benefits Your Business

Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong…

  • Analytics

Common Types of Market Segmentation – Part 2

Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…

  • Analytics

The Basics Behind Market Segmentation – Part 1

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on…

  • Business Growth
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