Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective email marketing campaign can turn prospects into customers, and convert one-time buyers into loyal followers.
There’s no denying that email marketing still plays a pivotal role in business but it’s more than just random emails. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. In many instances, people simply ignore emails, mark all as read, delete them without reading or unsubscribe altogether.
Marketers believe email subject lines are among the top three most important elements after cross-device rendering, deliverability and creativity. Not only that, successful email marketing campaigns require good quality lists and effective market segmentation. Continue reading →
Email marketing remains one of the most effective ways of connecting with people regardless of what device they use. It’s been proven time and time again to be a successful marketing tool showing impressive ROI. Not only that, email marketing does it all at a fraction of the cost compared to other digital marketing methods. However, with all the good, there are many examples of poor email marketing tactics which have led to widespread negativity.
Most marketers know that the golden rule to success in any business, when using any form of marketing, is to connect with customers. The personal connection is often lost through mismanaged customer data, irrelevant content and a general lack of understanding. Luckily, there is light at the end of the tunnel as most email marketing mistakes are relatively easy to fix. Continue reading →
Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong impression, it definitely is not Spam nor is it ‘just email marketing’. Marketing automation is so much more than meets the eye. The concept in itself is sometimes difficult to explain even if you work with it all day, every day. At first glance it may seem simple enough but once you dig a little deeper, it can prove challenging.
Before we get started, let’s just make one thing clear – the word ‘automation’ doesn’t mean you can simply set and forget your digital marketing campaigns. In fact, it is the very collaboration Continue reading →
Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact, it was first used in the late1900’s and is essential for any successful marketing strategy.
Present-day market segmentation exists to solve one major problem marketers face – more conversions. Marketers use personalised marketing campaigns to Continue reading →