How Machine Learning Can Boost Your Marketing Efforts
Machine learning can be a powerful ally in brand marketing especially considering the sheer amount of consumer data floating around….
Email Marketing: Blog Series Part 8
Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective…
Email Marketing Mistakes And How To Avoid Them
Email marketing remains one of the most effective ways of connecting with people regardless of what device they use. It’s…
How Marketing Automation Works And Benefits Your Business
Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong…
Common Types of Market Segmentation – Part 2
Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…
The Basics Behind Market Segmentation – Part 1
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on…
Need help with your Digital Marketing?
Meet our WSI Authors