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Tag Archives: email marketing strategy

Email Marketing Mistakes And How To Avoid Them

Posted on March 30, 2018 by Jacques Van Den Wijngaerd
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email marketing

Email marketing remains one of the most effective ways of connecting with people regardless of what device they use. It’s been proven time and time again to be a successful marketing tool showing impressive ROI. Not only that, email marketing does it all at a fraction of the cost compared to other digital marketing methods. However, with all the good, there are many examples of poor email marketing tactics which have led to widespread negativity.

Most marketers know that the golden rule to success in any business, when using any form of marketing, is to connect with customers. The personal connection is often lost through mismanaged customer data, irrelevant content and a general lack of understanding. Luckily, there is light at the end of the tunnel as most email marketing mistakes are relatively easy to fix. Continue reading →

Posted in Business Growth, Buyer Personas, Digital Marketing, email marketing, Lead Generation, Marketing Automation, Marketing Segmentation | Tagged buying email lists, Digital Marketing, dynamic email content, Email Marketing, email marketing mistakes, email marketing strategy, email marketing tips, Marketing Automation, pre-header text | Leave a reply

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