Steps To Create Pillar Content In 2020

pillar content

Consistently creating high-quality content is not easy but it is necessary if you want to be successful. To that end, pillar content is not something you can ignore and must be part of your business strategy. Not only will publishing quality blog posts or articles result in improving your SEO but it will also help you connect with your audience on a more personal level.

According to the Content Marketing Institute, 73% of B2B marketers think that blog posts and articles are the most effective content types. This refers to demand generation within the awareness stage of the customer’s journey (top of the sales funnel). In this article, we take a look at some easy-to-follow tips to generate quality pillar content.

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How To Conduct A Competitor Analysis

competitor analysis

Competition forms part of our daily lives whether we like it or not and your business is no different. Regardless of your products or services, you need to perform a Competitor Analysis to see who you are up against. In Digital Marketing a Competitor Analysis is an extremely multifaceted process looking at more than just your competitor’s website. A good analysis includes identifying their entire online presence, the actions they take and the techniques they use.

Seeing as you will be competing with other businesses to find potential customers, ask yourself these questions. What can you do to get your product or service in front of the right people before your competitors? What do you do better than them? More importantly, what is the competition doing to stop potential customers from finding you?

An effective competitor analysis should be a comprehensive document outlining all the key elements. In this article, we will show you what to look for and why it’s so important to understand your competition. You can often do the surface level analysis on your own but you need certain tools and expertise to do a deeper competitor analysis.

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PPC Advertising: Blog Series Part 6

PPC

The primary goal for businesses is to make it easy for their customers to find them. While SEO, keywords and organic traffic contribute greatly, Pay Per Click (PPC) advertising is an incredibly valuable tactic. It’s a model of internet marketing involving bidding on keywords where advertisers pay a small fee every time one of their ads is clicked.

Where organic search is all about “earning” visits, paid search is a way to essentially buy visits to your website. Pay-per-click advertising involves bidding against other companies or sites for relevant keywords and keyword phrases. If your bid for a relevant search term is higher than a competitor’s, your page will appear above theirs in the sponsored links at the top of the search results page. An added benefit is Continue reading

Key Components of a Digital Marketing Competitor Analysis

WSI Competitor Analysis Digital Marketing

What Is A Competitor Analysis?

Competitor Analysis means very different things in different industries. For a Boxer it means pouring over hours of video tapes of an upcoming fighter, analysing his trainers and understanding his conditioning. In Digital Marketing a Competitor Analysis is an extremely multifaceted undertaking, looking not only at a competitor’s website, but their presence everywhere on the web, the actions they are undertaking and the techniques they use.

A proper analysis should be a thick and comprehensive document; for the purposes of this blog I am going to outline the key areas you should expect to be covered and why they are important for understanding your competition. The surface level analysis can often be done on your own, however deeper analysis requires tools and expertise that many people simply do not have as they don’t need them in the day-to-day running of their business, this is where a professional Competitor Analysis can be extremely useful. Continue reading