Customer service forms the backbone of any business and plays a vital role in brand awareness as well as brand loyalty. A live chat feature on a website can help improve how customers experience a brand online. As it stands, customer experience can ultimately dictate the direction of brand image whether it’s positive or negative.
Today, live chat is one of the most important communication tools between brands and their customers. It offers real-time, prompt customer response while having the highest satisfaction level compared to email and phone. Let’s take a look at why it has become a necessity and how you can add it to your website.
It is about that time of year again where we reflect on the past, present and future trends. This time, we will look at social media marketing and what the digital world might look like in 2019. Thinking out loud, who could have predicted the inevitable demise of Google+?
With the social media landscape constantly changing, one thing remains constant. Success in the online world depends largely on an effective social media marketing strategy regardless of business type. No matter what happens in 2019, brands need to adapt quickly. It is time to implement a strategy that not only generates interest but also encourages engagement and increases conversions. Continue reading →
Where has this year gone? It’s already December and with Christmas just around the corner, have you even considered marketing and social media trends for 2018? No-one wants to be behind the eight-ball but you also don’t want to invest in something that may not stick around. Knowing what is relevant to your business and the trends that lie ahead are of the utmost importance.
Brands are doing everything they can to grab the attention of their audience but each year it gets more challenging. Competition grows daily while our attention span decreases where companies now only have 8 seconds to connect. It’s no surprise really considering users scroll through 300 feet of content every day. So how can your brand keep ahead of the curve and plan for 2018? Continue reading →