In today’s digital world, most of us have used Alexa, Google Assistant, Cortana or Siri for voice search. Industry leaders are predicting that by 2020, between 20-50% of all online searches will be through voice. Now is the time to implement SEO best practices and techniques to optimise content for voice search and virtual assistants.
Google launched a major algorithm update in 2013, called the Google Hummingbird. It started to consider user intent and contextual meaning of queries. At that stage, marketers had to refine their strategies from stuffing keywords in articles to identifying and addressing the challenges of their audience.
Now, voice technology is another step in the right direction to improve user experience through semantics. Continue reading