Social Media Trends and News Q2 2016

Social Media Trends and News 2016

As we near the halfway point of the year there is still no sign of recovery for Twitter though Instagram seems to have stopped its slide and its engagement rate is beginning to creep back up. Here are the key social media trends and news items from the last 3 months.

Twitter’s Troubles Continue

Twitter’s stock price has continued its tumble amid renewed accusations of censorship, missed revenue targets and a number of changes to it’s senior staff. Despite achieving slightly above the forecasted increase in user base Twitter fell short of its revenue target by 2.2% equating to roughly $13 million. Continue reading

Marketing Automation, Budgets and Attitudes – Rob Thomas Interview

Marketing Automation Estonia

Rob Thomas Interviewed by Estonian Media

In early 2016 Rob Thomas traveled to Tallinn, Estonia to give a talk and take part in a book-signing. Whilst there he gave interviews to various publications and broadcasters; this article is a translation of the interview given to Kadri Hansalu which was first published on the 1st April.

It has long been said that Estonians make poor salespeople. It’s now increasingly common to hear that sentiment as we struggle with the evolving marketplace, we’re finding our marketing budgets are too small and that there is a lack of specialist skills. Recently Tallinn was visited by some Digital Marketing experts familiar with the nuances and quirks of the digital world. Continue reading

Our Reaction to Facebook Reactions, Instant Articles & Live

Facebook Reactions, Instant Articles and Live

As we moved into 2016 Facebook announced and rolled out 2 big new features and overhauled an old one. You can’t have missed the new Facebook Reactions! Facebook is serving nearly 1.5 billion people worldwide, though it seems an unassailable monolith in the world of Social Networks it’s creators know that updates and changes are key to keeping users engaged and loyal. Along with constant evolution and incremental changes to the platform there is another core part of Facebook’s longevity strategy. Facebook is trying to consolidate vast amounts of media and be the channel through which many different every-day internet tasks are carried out.  Continue reading

What’s An Online Review Worth?

Online Review Worth

1. Who wants to know how much an online review is worth?


The power of social sharing and online reviews has been highly disruptive to the practice of reputation management. Access to a huge amount of information, opinions and experiences is at the fingertips of anyone with an internet connection. Both solicited and unsolicited feedback now finds a huge audience. The changing nature of reviews as they’ve moved online has required us to step back and re-evaluate what we know about our customers.

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