As we moved into 2016 Facebook announced and rolled out 2 big new features and overhauled an old one. You can’t have missed the new Facebook Reactions! Facebook is serving nearly 1.5 billion people worldwide, though it seems an unassailable monolith in the world of Social Networks it’s creators know that updates and changes are key to keeping users engaged and loyal. Along with constant evolution and incremental changes to the platform there is another core part of Facebook’s longevity strategy. Facebook is trying to consolidate vast amounts of media and be the channel through which many different every-day internet tasks are carried out. Continue reading
1. Who wants to know how much an online review is worth?
The power of social sharing and online reviews has been highly disruptive to the practice of reputation management. Access to a huge amount of information, opinions and experiences is at the fingertips of anyone with an internet connection. Both solicited and unsolicited feedback now finds a huge audience. The changing nature of reviews as they’ve moved online has required us to step back and re-evaluate what we know about our customers.
This article was originally published on MyCustomer by Rob Thomas (18/01/2016)
In the days leading up to last Christmas, Facebook quietly launched a new feature with no fanfare at all. This feature could have big consequences for Facebook users and business rivals alike. In the days following the discovery of Facebook Professional Services, the stock price of Yelp took a 9% dive.
What exactly is Facebook Professional Services?
Facebook has been keeping its cards close to their its with this release, and as such there has been speculation around certain aspects of the new feature. Here’s what we know so far. Continue reading
It can be very frustrating when you know you have a great product that could solve your prospects problems but they just don’t seem to see it! Unfortunately it’s often our fault as Marketers, simply having the solution to a problem is not enough to sell it. Even if a prospect has the problem your product solves they may simply not recognise that problem as an issue. Selling a product to someone looking for a solution to a problem is easy. Making a prospect understand they have a problem that can be solved with your product is much harder.
In an ideal world where we talk about the Buyers Journey there are 3 stages; Awareness – Consideration – Decision. In reality though before people even get to the Awareness stage you need to be influencing how they think and feel about the problem your product solves. Crafting the perfect messages and Calls-To-Action is all academic if the prospect feels they have no need of your product. Continue reading
We’ve all been there. You provide a great service or product for a customer, they’re really happy with everything and promise to give you some feedback or leave a review. The days pass by, they turn into weeks. That review is never coming. At this rate it feels like you’ll never get more reviews. Where did you go wrong? Continue reading
Almost 9 out of 10 consumers have read online reviews over the past twelve months and nearly half (47%) of all Britons have reviewed a product online. With 88% of consumers saying that they trust online reviews as much as personal recommendations, it’s clear that these reviews can significantly affect your company’s reputation and ultimately your bottom line.