Winning Combination: Google Analytics 360 and Salesforce Integration

google analytics 360

Too often marketers share how challenging it is to accurately measure their customer’s journey whether online or offline. For this very reason, the strategic partnership between Google and Salesforce has many marketers licking their lips. The tech giants will combine features from Google Analytics 360 Suite with Salesforce uniting the popular marketing solutions used by many businesses. This will enable Continue reading

4 Key Social Media Trends In 2018

social media trends

Where has this year gone? It’s already December and with Christmas just around the corner, have you even considered marketing and social media trends for 2018? No-one wants to be behind the eight-ball but you also don’t want to invest in something that may not stick around. Knowing what is relevant to your business and the trends that lie ahead are of the utmost importance.

Brands are doing everything they can to grab the attention of their audience but each year it gets more challenging. Competition grows daily while our attention span decreases where companies now only have 8 seconds to connect. It’s no surprise really considering users scroll through 300 feet of content every day. So how can your brand keep ahead of the curve and plan for 2018? Continue reading

Save Your LinkedIn Data Before It’s Too Late

LinkedIn DataWhilst, LinkedIn announced back in September that very soon there are going to be some major changes, it looks now that those changes are not only imminent but could have a big impact on your existing data.

Should you be scared?

I remember not so long ago how LinkedIn, without warning, wiped out several years of hard work for us and our clients when we had built-up a high ‘expertise ranking’ through answering questions on LinkedIn when they were removed and eventually replaced with endorsements.

Similarly, I’m sure many of you will recall when recommendations on company pages were wiped out without much notice (April 2014). Luckily we wrote an article at the time and grabbed several years testimonials and placed them here and others did the same to avoid losing that data forever!

I’m not scaremongering for the sake of it, as I believe that during the ten years we have been active on LinkedIn it has been a major source of leads for us and our clients and that’s why I think it is worth taking action now. Continue reading

Rehabilitating a Brand | LadBible

Rehabilitating a Brand Lad Bible

Is The Lad Bible a Brand Rehabilitation Success Story?

 

In 2012 ‘Lad Culture’ was at a high, pages like The Lad Bible were racking up tens of thousands of likes and causing controversy in newspaper pages and in Student Union meetings across the country. Whilst the claim to be about harmless ‘banter’ didn’t ring true for many their success was a testament to the appetite for a new form of publisher that could fill the shoes of likes of Loaded, Zoo and FHM that were quickly becoming dinosaurs as we raced past the first decade of the 21st century.

That initial success has been dwarfed by the media giant that The Lad Bible has become. Such success would never have been possible without serious change to The Lad Bible’s image and publishing habits. How did a media entity so tied to ‘Lad Culture’ somehow not only survive it’s wane but rise to be one of the biggest Social Media entities publishing in 2016? Continue reading