Marketing Automation And The Personalisation Effect
Whether we like to admit it or not, automation plays a major role in our 21st-century lives. From marketing automation…
The Secret Formula To Email Marketing Success
There is a reason why businesses still invest in email marketing as it is incredibly powerful when used correctly. With…
Common Types of Market Segmentation – Part 2
Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…
The Basics Behind Market Segmentation – Part 1
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on…
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