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Posts Tagged: market segmentation

Marketing Automation And The Personalisation Effect

Whether we like to admit it or not, automation plays a major role in our 21st-century lives. From marketing automation…

  • Marketing Automation

The Secret Formula To Email Marketing Success

There is a reason why businesses still invest in email marketing as it is incredibly powerful when used correctly. With…

  • Competitor Analysis

Common Types of Market Segmentation – Part 2

Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…

  • Analytics

The Basics Behind Market Segmentation – Part 1

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on…

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