Lead Generation eBook: Top Tips, Tricks and Ideas

lead generation

Lead generation can be described as the process of attracting strangers or prospects and converting them into leads. These are people who have shown interest in your company’s products or services and are likely to make a purchase. A few examples of good lead generation tactics are job applications, blog posts, coupons, live events, webinars and other online content.

Many business owners and marketers consider lead generation a very difficult task, often because so much is at stake. After all, your business success depends largely on lead generation as more leads equal more sales.

While achieving 100% conversion rate may be the epitome of a successful marketing and lead generation campaign, it is almost impossible. Did you know that, on average, 75% of leads don’t convert into sales due to a poor lead nurturing process? The good news is, there are several proven strategies that can drastically improve your conversion rates with minimal effort (or budget). Continue reading

Using Marketing Automation And Social Media To Grow Your Audience

marketing automation

Every marketer would agree that social media has become an even bigger factor for lead generation. While platforms such as Facebook, Twitter and LinkedIn are incredibly powerful for content sharing, brand awareness and generating business, don’t forget marketing automation. There are several fantastic apps that can do more than just send emails. It’s all about creating and spreading good quality content, generating an interest and measuring ROI.

While having 10 000 Twitter followers is great, it doesn’t mean much if nobody engages with your brand. Knowing what content to post, how to share it and to who is essential for growing your audience. It all comes down to employing social media marketing automation tactics that will help generate leads, increase conversions and accurately measure results. Continue reading

Digital Marketing Metrics You Need To Start Measuring

digital marketing

Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track and attribute everything, there really is no reason to do anything ‘on-the-fly’.

Web analytics tools, for example, collect and report data on how people interact and engage with your website. Understanding these metrics enables you to identify your most effective marketing channels and help you gain a competitive advantage. Continue reading