Marketing automation has undoubtedly grown since its inception almost two decades ago. According to the Aberdeen Group, companies using marketing automation have over a 100% better lead conversion rate and 40% larger average deal size. These numbers are nothing to scoff at as for many companies, this can mean the difference between success and failure.

Marketing automation was designed to help businesses market more effectively across all channels. When it comes to sales, competition is high in every industry but in today’s digital world, the competition is only getting tougher. Marketing automation can help deliver the right message at the right time to the appropriate audience. However, this doesn’t mean you can just sit back and do nothing  Continue reading →