7 Social Media Marketing Myths Debunked

social media marketing

Despite what some may have thought a few years ago, social media marketing has undeniably become a major factor in digital marketing. Regardless of your business type, it’s one of the easiest ways to find, contact and convert potential customers. Any company can effectively use social media for their marketing activities, whether it’s maintaining a brand presence, creating brand awareness or to simply show off your product.

It’s often worth ensuring that your employees understand how social media works with all their nuances before deciding on a marketing strategy. Even with all the benefits of social media marketing, there are a few myths we’d like to clear up. Continue reading

Back to Basics: Fundamentals of a Successful Marketing Email

marketing email

Creating a successful marketing email is more important than ever before. So much data is out there with even more companies fighting to get our attention. Most marketers should know to never blast their list but surprisingly it still happens. Email marketing should be used to target a specific audience with relevant, interesting and helpful content. It should pique interest and drive engagement; not just get the word out.

In this article, we’ll show you how to get the most out of your marketing email whether you’re Continue reading

7 Social Media Secrets Every Marketer Should Know

social media

More businesses are adding social media to their marketing arsenal and for good reason. It’s an important feature that can help your business successfully reach its objectives. Social media is an engagement channel for brand awareness, promotions, customer loyalty and even boost sales.

It really is no surprise that social media is one of the most powerful marketing tools to date. Last year there were a reported 2.3 billion active users and more than 1.9 billion mobile users worldwide. These numbers are staggering and are still growing by the day. It’s never too late to start so if your business is struggling to find a social footprint, this post is just for you. Here are a few things you can start implementing today. Continue reading

5 AdaptiveSEO Best Practices For Top Google Rankings

AdaptiveSEOContent and social media are direct ranking factors on Google’s search algorithm. As a result, you cannot use SEO, content marketing, and social media on their own. With AdaptiveSEO you can combine them into one strategy that will complement your entire web presence. This also gives a clear indication of ROI on your social media and content marketing campaigns.

Due to the success of social media connecting people all over the world, it was only a matter of time before Google would integrate social signals into their search algorithm. It’s clear then, that a new approach to SEO should be taken and AdaptiveSEO is the answer.

Benefits of AdaptiveSEO

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