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Posts Categorized: Business Growth

How Marketing Automation Works And Benefits Your Business

Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong…

  • Analytics

Digital Marketing Metrics You Need To Start Measuring

Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track…

  • Analytics

Common Types of Market Segmentation – Part 2

Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…

  • Analytics

The Basics Behind Market Segmentation – Part 1

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on…

  • Business Growth

Inbound Marketing And The Importance of Email

Over the years email has transformed from an outbound to and inbound marketing tactic and for good reason. Technology has become…

  • Business Growth

5 Reasons Why Web Development Is Still Important

Contrary to what some may believe, web development is still an extremely vital part of any marketing strategy. A common…

  • Business Growth

Essential eCommerce Trends In 2018

We can all agree that eCommerce has gone beyond an online purchase into more interactions relying on technology to move…

  • Business Growth

Top 7 Transformative Technology Trends In 2018

Last year was big for anyone interested in technology with UX, big data and smart machines taking centre stage. 2018…

  • Analytics

7 Ways To Master Email Marketing in 2018

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email…

  • Analytics

Winning Combination: Google Analytics 360 and Salesforce Integration

Too often marketers share how challenging it is to accurately measure their customer’s journey whether online or offline. For this…

  • Analytics

Mastering The Marketing Funnel For Business Growth

When it comes to successfully managing and improving your marketing and sales results, the very first step before measuring anything…

  • Analytics

How To Increase Conversions Using Simple Psychology

In today’s evolving digital world, it’s important that customers who visit your website or blog convert into paying customers. It’s…

  • Business Growth
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