Machine learning can be a powerful ally in brand marketing especially considering the sheer amount of consumer data floating around. Every day marketers are exposed to large volumes of data focusing on consumer preferences which should be processed accordingly.
For the most part, this information should make it easier to segment users and create interesting, relevant content but it is not always the case. In many instances, the more data presented to marketers will only result in more time needed to process and take action. So how can machine learning help brands improve their marketing efforts?