Today, the competition in business is ruthless and without being prominent in the digital marketing sphere, your brand might as well not exist. You can no longer hide in the shadows of the old traditional business methods that were once successful. Regardless of your brand, you need to take the necessary steps to digitise your business.
Machine learning can be a powerful ally in brand marketing especially considering the sheer amount of consumer data floating around. Every day marketers are exposed to large volumes of data focusing on consumer preferences which should be processed accordingly.
For the most part, this information should make it easier to segment users and create interesting, relevant content but it is not always the case. In many instances, the more data presented to marketers will only result in more time needed to process and take action. So how can machine learning help brands improve their marketing efforts?
Besides all the controversy over data security, Facebook remains the largest social network on the planet. While some brands choose not to use it for various reasons, it’s becoming increasingly difficult to ignore the impact it can have in the online business world.
If you want the right people to see your Facebook ads more frequently, you must consider using the Reach objective. Don’t worry, if you don’t know what that is, this blog is just for you. We’ll help you discover the full might of Facebook Reach Ads targeting the right custom audiences.
If you really think about it, the term digital marketing may seem misleading. For those who don’t know, digital marketing is not just about the internet, SEO or social media. Fact is, there are essentially two types of digital marketing; online and offline marketing. And within each of those, there are even more elements and categories to consider.
Among others, digital marketing include websites, search engine optimisation (SEO), search engine marketing (SEM), paid advertising (PPC) and social media. While it certainly is about promoting products or services through digital technologies, it also involves display advertising and other forms of media, online or offline.
Bear with us as we explain what you need to know about digital marketing. It’s such an interesting topic that we decided to do a blog series looking at the pillars of digital marketing. Continue reading