Marketing Automation & E-commerce | A Powerful Combination

Marketing Automation & E-commerce

Increase Sales & Lifetime Value by combining Marketing Automation & E-commerce

 

A core challenge of running an e-commerce business is finding new ways to provide value to your customers without cutting into your own margins. You want to give the customer the best possible experience and value but at the same time you’ve got to be profitable so you can go on to serve more customers!

Marketing Automation is an avenue you can explore to do precisely this! When utilised properly a Marketing Automation suite will allow you to deliver tailored messages to your customers when they are most receptive to them; offering them the right product or service, at the right time, at the right price. Using intelligently crafted campaigns one or two staff can nurture the volume of leads that previously you might have required 10 sales reps to manage. Continue reading

5 Ways to Achieving Excellence in eCommerce

excellence in ecommerce imageThe ability to sell online combined with the increase in good quality self storage facilities means there are more people than ever setting up business from home. In fact online selling or eCommerce is growing so much that it is currently expanding at 7 times the rate of offline retail growth. Setting up online may be the quicker, more cost effective option with no premises to find or refit, but it does come with its own challenges. If you don’t have a plan or strategy, it can cost you dearly.

An effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer (and product) base effectively.

Here are five key areas of focus needed to achieve excellence in ecommerce.

1. Have the right ecommerce platform
Choosing the right eCommerce technology will set the foundation for your success. Take time to think about not only what you want your site to do but what your customers will want it to do. And don’t just consider today – think about how you see your business growing ion the future. Your selling platform will need to look good and be user friendly. But it will also need to be scalable, customisable and most importantly, be mobile friendly. Each year the number of people making purchases on their smart phones increases. In February last year visits to ecommerce sites via tablet and smartphone accounted for 45% of all ecommerce traffic in the UK. Continue reading

Say Goodbye To The Google Sidebar PPC Results

Google Sidebar PPC Results

Here’s What It Means For PPC and Google

A big change is happening in the Google SERPs! A fortnight ago Google confirmed that they will be removing text ads from the right-hand sidebar on the search results page. The Google sidebar PPC ads have been a feature of AdWords from it’s beginnings in 2000 but very soon they’ll be gone from the desktop version of Google. This will have a number of effects, although there is some disagreement over what they will be, time will tell! Continue reading

Adaptable Digital Marketing Wins New Business

Adaptable_digital_marketingThe world of digital marketing moves quickly and you need to move with it. That’s not to say you have to embrace and introduce every new thing that comes over the horizon, but you do need to be aware of what’s there and whether it could be of benefit. Your ability to adapt to new challenges, circumstances and technologies is key to increasing your customer base and improving brand loyalty.

Here are four essential steps to make sure your digital marketing strategy is ready to make the most of new and expanding online opportunities. Continue reading