Contrary to what some may believe, web development is still an extremely vital part of any marketing strategy. A common belief today is that social media platforms have replaced the need for a conventional website but that simply is not the case.
It’s true that in recent years there has been a shift toward online interactions with social media sites, mobile devices and apps topping the charts. As a result, the way people access the web to shop, chat and find information has also changed dramatically. Businesses of all shapes and sizes have had to adapt their web presence to stay in front of their consumers.
So with all the digital and social advancements, why is web development still important? Continue reading →
The growth in use of tablets and smart phones and accessing the web from mobile devices is resulting in some fundamental shifts in online behaviour. Latest statistics from Google show that 67% of searches are start on one device but then move on to a second device.
When it comes to your mobile marketing strategy it is now time to seriously consider whether it’s time to switch to a responsive web design. This will allow your content to dynamically adapt it’s layout in response to the device the consumer is using to view your website. It can remove the need for that transfer to a second device to complete that all important call to action.