Millions of websites from small, medium and large businesses around the world are vying for a top spot on Google search results pages. However, achieving a high ranking can be challenging as several SEO mistakes can seriously damage your marketing efforts.
SEO or Search Engine Optimisation is a vital cog in the digital marketing world and it’s not going anywhere. In terms of determining ROI, SEO is possibly one of the most powerful marketing tools available. While PPC advertising puts you in front of your customers much faster, it can be an expensive process and doesn’t always yield the desired results.