In the world of SEO the (right) tactics that were being used years ago are still the things that work. Good on-site SEO combined with good quality, relevant content distributed across your online channels will bring good organic search results – eventually. Remember, achieving rankings through organic SEO is not something that will happen overnight; it takes time and effort. It is a marathon, not a sprint, and is something you have to keep doing. If you want quick and immediate rankings, then you need to consider paid search advertising.
Along the way there have been some people who have discovered loopholes that may have allowed them to claw their way up the organic search engine rankings quickly in the short term. But the truth is, as the search engines improved and got better at identifying those loopholes, those short term gains turned into very long term penalties for those that adopted the practices. Continue reading
This is the second part of a 2 part post. You can access Part 1 here.
Common PPC Shortcomings 4-6
If you haven’t read part 1 of our Common PPC Shortcomings series you can find it here. In our day to day work we find a large amount of PPC ads have similar faults. Often they are the kind of thing someone setting up their own ads wouldn’t think of. This also means these things aren’t asked of an agency so even if you’ve outsourced to a professional you may unfortunately still have these problems present in your PPC campaigns.
Part 2 focuses on extensions. Call Extensions, Sitelink Extensions and Location Extensions. If you’re not sure what any of those are then you need to read on! There’s a good chance you might be losing out because you haven’t asked for these things. The right extensions can have a huge effect on Click Through Rates across the board.
Perhaps you’re just getting to grips with search engine optimisation (SEO) and adding pay-per-click (PPC) to the mix seems a little too complicated. However, the two techniques work best in unison.
Pay-per-click advertising involves bidding against other companies or sites for keywords and keyword phrases that are relevant. If your bid for a relevant search term is higher than a rival’s, your page will appear above theirs in the sponsored links at the top of the search page. The best news is, you will only part with your money if someone clicks on your advert. Continue reading
Search Engine Optimisation may have been taking a back seat recently due to the increase in use of Social technologies; but a good Search Engine Marketing campaign will still drive quality traffic to your website!
In this video we share our Search Engine Marketing best practices that help to avoid being penalised by search engine algorithm updates:
1. There Are No Search Engine Marketing Short Cuts
There are no magic formulas or ‘SEO systems’ that guarantee to achieve sustainable top search rankings. Continue reading