In today’s mobile-driven world, one of the most challenging issues for business owners is to stay relevant. If your brand doesn’t show up on a search when people are looking in a specific area, you will miss out on a large number of potential customers. This is where hyperlocal marketing or hyperlocal targeting can significantly help brands re-focus their efforts.
Are you using Google to help grow your business in the digital realm? Do you know what Google My Business (GMB) is and how to use it? This article will highlight some of the major benefits of having a business listing on Google and how you can set yours up in a few simple steps.
Customer success marketing is often referred to as customer marketing, retention marketing or advocate marketing. It’s ultimately the combination of several departments within the business working together to achieve a common goal. The teams involved in this strategy include the product, marketing and customer success teams.
Marketers are encouraged to use technology and marketing budgets to deliver a pleasant, memorable customer experience from the first interaction and beyond. It’s essential that marketing and customer success teams work in harmony to increase brand awareness and build brand advocates.
Many marketers believe they will be responsible for the entire customer journey by 2020. The question one should ask then, is how do businesses align customer success and marketing for optimal results? Continue reading
Marketing automation has gained considerable traction over the last few years and for good reason. It’s a powerful solution to help businesses grow by streamlining, automating and monitoring all marketing efforts. The most important aspect to always remember is a customer-first mindset. Your customer’s needs and wants are the focus point, not what you want them to buy or do. Continue reading