Digital Marketing and Technology Firsts Shaping Future Innovations

digital marketing

Looking back at 2017, we experienced a number of digital marketing and technology firsts which could very well shape future innovations. These digital marketing and technology trends, so to speak, could have great implications for many years to come. We’ve identified a few that are most likely going to impact the market in the next 5 to 10 years. Continue reading

‘Push’ and ‘Pull’ marketing- 5 tips on how to make them work together

5 StepsThere are two types of marketing- push and pull- and depending on what business you are in, the type of marketing collateral may differ, but the objective is very much the same.

If you are sending out brochures, direct mail or email, then you are promoting to sell products/ services to retailers, wholesalers and, indeed, prospects. This is ‘push’ marketing.

Designed specifically to build demand and generate business for your products and services, ‘pull’ marketing targets prospects. With any luck, those prospects will come full circle and become a paying customer.

But when push comes to pull, how can we make them work together?
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