Tag Archives: Customer Service

Why Online Reputation Management Is Key To Success

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Online Reputation Management

For the most part, Online Reputation Management (ORM) is easy to define. It means taking control of the online conversation between your business and potential customers. Online reputation management is becoming increasingly important for businesses, so the way you handle yours is paramount.

The techniques and strategies behind it ensure that people find the right information when they look for you online. Effective online reputation management will help create a balance and counter misleading trends allowing you to be prepared for anything. We’ll show you a few simple ways to improve your online reputation including Google Alerts. But first, let’s take a look at why feedback (good or bad) is so important. Continue reading →

What Customer Success Marketing Means For Business

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customer success marketing

Customer success marketing is often referred to as customer marketing, retention marketing or advocate marketing. It’s ultimately the combination of several departments within the business working together to achieve a common goal. The teams involved in this strategy include the product, marketing and customer success teams.

Marketers are encouraged to use technology and marketing budgets to deliver a pleasant, memorable customer experience from the first interaction and beyond. It’s essential that marketing and customer success teams work in harmony to increase brand awareness and build brand advocates.

Many marketers believe they will be responsible for the entire customer journey by 2020. The question one should ask then, is how do businesses align customer success and marketing for optimal results? Continue reading →

The Importance of Integrated Marketing

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integrated marketingIntegrated marketing is the holistic approach to communication in marketing. Whether you’re doing traditional or digital marketing, integration is the key and so is sticking to sound classic marketing concepts. It focuses on the importance of a consistent, seamless and multi-dimensional brand experience.

Integrated marketing essentially uses a variety of marketing channels and tactics to achieve the business’ goals. Some channels are listed below:

  • Traditional advertising – print, TV, radio, billboards
  • Social media – Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube
  • Experimental marketing – guerilla marketing tactics
  • Public relations or communications – press releases, event promotions, broadcasting
  • Digital marketing – Web, e-marketing, SEO, SEM, video marketing

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6 Top Tips From The Speakers At Mix Marketing Conferences

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Mix MCThursday 21st November saw the first Mix Marketing Conference which brought sales, marketing and communications speakers together with business professionals from across the southwest.

 

The all-day event was held at the prestigious Cheltenham Chase Hotel in Brockworth which catered well for the attendees.

It was a great show with over 50 representatives from various business sectors. From lawyer services to events services, the room was thriving off networking enthusiasm.

The day of Mix Marketing Conferences was structured around six world class speakers who gave engaging and informative presentations.

There were lots of hints, tips and takeaways, far too many to list, so we’ve chosen 1 top tip from each speaker.
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