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Posts Tagged: buyer’s journey

Marketing Automation And The Personalisation Effect

Whether we like to admit it or not, automation plays a major role in our 21st-century lives. From marketing automation…

  • Marketing Automation

Re-engagement Tactics For Inactive Subscribers

Everyone can agree that most people hate receiving too many emails, especially if they’re not interesting or irrelevant. Without quality…

  • Business Growth

How Marketing Automation Works And Benefits Your Business

Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong…

  • Analytics

Common Types of Market Segmentation – Part 2

Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…

  • Analytics

Inbound Marketing And The Importance of Email

Over the years email has transformed from an outbound to and inbound marketing tactic and for good reason. Technology has become…

  • Business Growth

Mastering The Marketing Funnel For Business Growth

When it comes to successfully managing and improving your marketing and sales results, the very first step before measuring anything…

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