Marketing Automation And The Personalisation Effect
Whether we like to admit it or not, automation plays a major role in our 21st-century lives. From marketing automation…
Re-engagement Tactics For Inactive Subscribers
Everyone can agree that most people hate receiving too many emails, especially if they’re not interesting or irrelevant. Without quality…
How Marketing Automation Works And Benefits Your Business
Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong…
Common Types of Market Segmentation – Part 2
Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…
Inbound Marketing And The Importance of Email
Over the years email has transformed from an outbound to and inbound marketing tactic and for good reason. Technology has become…
Mastering The Marketing Funnel For Business Growth
When it comes to successfully managing and improving your marketing and sales results, the very first step before measuring anything…
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