Data-Driven Marketing: Turning Information Into Actionable Insights
The digital era has brought about a sea of data for businesses to navigate. However, many struggle to make sense…
Marketing Automation And The Personalisation Effect
Whether we like to admit it or not, automation plays a major role in our 21st-century lives. From marketing automation…
6 Content Marketing Tips To Increase Conversions
More people are searching for things they want online and in order to stand out, you need content that converts….
Email Marketing: Blog Series Part 8
Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective…
Affiliate Marketing Blog Series Part 7
If you’re a marketer or someone with industry knowledge, you should have a good idea what affiliate marketing is. For…
How LinkedIn Can Help Grow Your Business
LinkedIn has been around for some time now and, boy, have they grown. Looking back just four years, LinkedIn had…
Why Is Marketing Automation Such A Big Deal?
Marketing automation has undoubtedly grown since its inception almost two decades ago. According to the Aberdeen Group, companies using marketing…
Keyword Research and Digital Marketing
In our last blog on Top Social Media Tips we spoke about the importance of content marketing. Along the same…
What Customer Success Marketing Means For Business
Customer success marketing is often referred to as customer marketing, retention marketing or advocate marketing. It’s ultimately the combination of…
How Marketing Automation Works And Benefits Your Business
Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong…
New Era For Email Marketing With GDPR And BIMI
Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will…
The Basics Behind Market Segmentation – Part 1
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on…
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