Data-Driven Marketing: Turning Information Into Actionable Insights
The digital era has brought about a sea of data for businesses to navigate. However, many struggle to make sense…
The digital era has brought about a sea of data for businesses to navigate. However, many struggle to make sense…
Whether we like to admit it or not, automation plays a major role in our 21st-century lives. From marketing automation…
More people are searching for things they want online and in order to stand out, you need content that converts….
Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective…
If you’re a marketer or someone with industry knowledge, you should have a good idea what affiliate marketing is. For…
LinkedIn has been around for some time now and, boy, have they grown. Looking back just four years, LinkedIn had…
Marketing automation has undoubtedly grown since its inception almost two decades ago. According to the Aberdeen Group, companies using marketing…
In our last blog on Top Social Media Tips we spoke about the importance of content marketing. Along the same…
Customer success marketing is often referred to as customer marketing, retention marketing or advocate marketing. It’s ultimately the combination of…
Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong…
Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will…
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on…