Marketing your SME on social media is no longer really an option as digital marketing continues to evolve. Social media is one of the most powerful marketing tools out there and not a part-time exercise either. It should be considered a vital business function for lead generation, nurturing and networking.
Social media and other marketing efforts are all about raising brand awareness and increasing conversions but it can often be overwhelming. Consumers actively look at social media sites like Facebook, Twitter and Google Plus before making a purchasing decision. Nowadays it’s not whether you should get active but more about how fast your brand can create a viable presence. Continue reading
Your customers are doing their research online and sometimes make their buying decisions without ever talking to a sales representative. So your ultimate marketing goal is for your brand to be instantly recognisable by your target audience. You want them to think of you first when they’re ready to buy.