LinkedIn has been around for some time now and, boy, have they grown. Looking back just four years, LinkedIn had 250 million members where today that number is around 562 million. That is more than double the subscribers in a short space of time.
Not only is it one of the most popular social media networks, it’s also one of the top performing B2B channels. For individuals in any business, having a page to showcase your work experience is essential to increase your business exposure. Once you get more familiar with the app, you’ll never look back. Continue reading →
The marketing funnel has changed and it is no longer about selling things but more about helping us do things. Generating leads is different than it was a few years ago as businesses don’t find customers anymore, they find you! Your blog and social media content attracts customers to you so quality content is once again in the headlines.
If you want to maximise the potential of your business, you need to consistently attract and convert more customers. The only way to achieve success is with thorough research, planning and an effective marketing strategy. It all comes down to building an automated marketing funnel and we’ll show you how to get started. Continue reading →
Many of you will have experienced all the trials and tribulations associated with web traffic but no conversions. There is nothing quite as frustrating especially if you know your digital marketing strategy is fully optimised. Fact is, it’s more common than you might think but there is a solution and it’s called, ‘remarketing’.
There are many reasons why people don’t buy on their first visit and it’s not always your fault. Some may just be surfing the web while others could have clicked the wrong button and forgot how to get back to your site. Anything is possible but it’s best to be prepared for all eventualities. You won’t always know the reason behind their decisions but an effective remarketing campaign can help get your visitors back. Continue reading →
Marketing automation has undoubtedly grown since its inception almost two decades ago. According to the Aberdeen Group, companies using marketing automation have over a 100% better lead conversion rate and 40% larger average deal size. These numbers are nothing to scoff at as for many companies, this can mean the difference between success and failure.
Marketing automation was designed to help businesses market more effectively across all channels. When it comes to sales, competition is high in every industry but in today’s digital world, the competition is only getting tougher. Marketing automation can help deliver the right message at the right time to the appropriate audience. However, this doesn’t mean you can just sit back and do nothing Continue reading →