Tips For A Successful Social Media Strategy
A successful social media strategy is at the heart of digital marketing. It’s no surprise then that social media is…
A successful social media strategy is at the heart of digital marketing. It’s no surprise then that social media is…
Let’s face it, digital marketing includes so many different functions that a simple definition doesn’t do it justice. That said,…
Customer success marketing is often referred to as customer marketing, retention marketing or advocate marketing. It’s ultimately the combination of…
Email marketing remains one of the most effective ways of connecting with people regardless of what device they use. It’s…
Despite what some may have thought a few years ago, social media marketing has undeniably become a major factor in…
SEO or Search Engine Optimisation has been a vital cog in the digital world for some time. Although we’ve all…
Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong…
Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will…
Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track…
Image courtesy of EcoLife Market segmentation is a process of dividing the market of potential customers into different groups based on…
Image courtesy of EcoLife Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation…
Over the years email has transformed from an outbound to and inbound marketing tactic and for good reason. Technology has become…