Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor. Consider that in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers.
That’s right, since website conversion is focused on improving what you currently have rather than chasing something you don’t have, we believe it’s a great place to start improving any digital marketing strategy. The cost is minimal and the potential gains are huge – it’s the definition of a win-win.
A couple other glaring stats we found: using a single call-to-action button on landing pages can increase conversions by 62%, yet 52% of marketers don’t even create a new landing page for different marketing campaigns. Gasp!
Landing pages should be simple and leave no doubt in the visitor’s mind about what action you want them to take. If you currently have multiple calls-to- action on your landing pages, start embracing the power of landing pages by creating specific pages for each single action you want visitors to complete. It won’t be long before you experience more success and higher conversion rates!
Another really interesting stat we came across is that roughly 75% of businesses have problems finding suitable expertise for optimizing their landing page copy and using videos on landing pages can increase conversions by 86%.
Here’s the full infographic with a few more stats to show Why You Need to Level Up Your Landing Pages as soon as possible: