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Posts Categorized: Digital Marketing

Digital Marketing Techniques For Online Success

Let’s face it, digital marketing includes so many different functions that a simple definition doesn’t do it justice. That said,…

  • Buyer Personas

What Customer Success Marketing Means For Business

Customer success marketing is often referred to as customer marketing, retention marketing or advocate marketing. It’s ultimately the combination of…

  • Buyer Personas

Email Marketing Mistakes And How To Avoid Them

Email marketing remains one of the most effective ways of connecting with people regardless of what device they use. It’s…

  • Business Growth

Basic Guide: 5 Essential SEO Tips To Boost Your Rankings

SEO or Search Engine Optimisation has been a vital cog in the digital world for some time. Although we’ve all…

  • Business Growth

New Era For Email Marketing With GDPR And BIMI

Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will…

  • Buyer Personas

Digital Marketing Metrics You Need To Start Measuring

Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track…

  • Analytics

Common Types of Market Segmentation – Part 2

Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…

  • Analytics

The Basics Behind Market Segmentation – Part 1

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on…

  • Business Growth

Inbound Marketing And The Importance of Email

Over the years email has transformed from an outbound to and inbound marketing tactic and for good reason. Technology has become…

  • Business Growth

5 Reasons Why Web Development Is Still Important

Contrary to what some may believe, web development is still an extremely vital part of any marketing strategy. A common…

  • Business Growth

Digital Marketing and Technology Firsts Shaping Future Innovations

Looking back at 2017, we experienced a number of digital marketing and technology firsts which could very well shape future…

  • Digital Advertising

Essential eCommerce Trends In 2018

We can all agree that eCommerce has gone beyond an online purchase into more interactions relying on technology to move…

  • Business Growth
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