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Posts Categorized: Digital Marketing

New Era For Email Marketing With GDPR And BIMI

Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will…

  • Buyer Personas

Digital Marketing Metrics You Need To Start Measuring

Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track…

  • Analytics

Common Types of Market Segmentation – Part 2

Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact,…

  • Analytics

The Basics Behind Market Segmentation – Part 1

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on…

  • Business Growth

Inbound Marketing And The Importance of Email

Over the years email has transformed from an outbound to and inbound marketing tactic and for good reason. Technology has become…

  • Business Growth

5 Reasons Why Web Development Is Still Important

Contrary to what some may believe, web development is still an extremely vital part of any marketing strategy. A common…

  • Business Growth

Digital Marketing and Technology Firsts Shaping Future Innovations

Looking back at 2017, we experienced a number of digital marketing and technology firsts which could very well shape future…

  • Digital Advertising

Essential eCommerce Trends In 2018

We can all agree that eCommerce has gone beyond an online purchase into more interactions relying on technology to move…

  • Business Growth

Top 7 Transformative Technology Trends In 2018

Last year was big for anyone interested in technology with UX, big data and smart machines taking centre stage. 2018…

  • Analytics

7 Ways To Master Email Marketing in 2018

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email…

  • Analytics

Mastering The Marketing Funnel For Business Growth

When it comes to successfully managing and improving your marketing and sales results, the very first step before measuring anything…

  • Analytics

How To Increase Conversions Using Simple Psychology

In today’s evolving digital world, it’s important that customers who visit your website or blog convert into paying customers. It’s…

  • Business Growth
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