Many of the problems associated with the effective running of a garage could be solved with the use of an effective, reliable and fast communication method. One of the main problems that could be sidestepped through the use of such a service would be missed appointments and bookings; ensuring that the time of mechanics is best spent during the course of a working day, rather than spent waiting for a customer that is never going to arrive.

Increase bookings and customer satisfaction with text messaging

This kind of functionality is where our garage and motor industry text messaging service excels; allowing for specific SMS message templates to be sent to individually selected clients or groups, at scheduled intervals if necessary. This in turn is ideal for reminding customers to book in for upcoming MOT’s and services, existing appointments and promoting special offers is made fast and effective with text messaging.

How to make sure your garage is always busy and your customers are happy

Reduce missed appointments

Send automatic text messages to customers to remind them their vehicle is booked in on a certain time and date

Increase bookings

Remind customers their MOT or service is about to expire and tell them how to re-book with your garage

Attach breakdown of costs to text messages

Let your customers know their vehicle is ready to be picked up with a link to a document containing details of work carried out and costs

Encourage repeat bookings

Send unique codes to existing customers to redeem offers such as ‘free winter car check with every MOT booked in October’

Reward your loyal customers

Increase loyalty by scanning multiple use vouchers for each customer every time they visit and offer them a reward after a certain amount of visits

Get instant feedback

Send links to mobile surveys in your text message to gather accurate feedback from your customers on their experience with you

Continually grow your customer list

Use a keyword on a short code to grow your database to target with news, offers and reminders, making sure your garage is at the forefront of their mind when their next MOT or service is due

Direct more information to your customers

Use a short URL to link to your website or mobile page and fully track who opens the link to follow up accurately


 

For more insights on how you can use text marketing in the  Motor sector, you can access our library and download our case studies from The MOT Shop & Sentinel Volvo, and our Free Business Mobile Garage Marketing Guide.

Related Post

Effective Facebook Marketing...

With over 600 million users, Facebook represents the single most connected platform on...

Improved Marketing With QR...

You may have already seen QR codes in use, a little square containing what seems to be a...

3 Tips for Content Marketing...

What exactly is content marketing? Content marketing is a way of attracting and retaining...

6 tips for creating good...

It wasn’t so long ago that the majority of internet socialites were using MySpace and...

‘Push’ and ‘Pull’...

There are two types of marketing- push and pull- and depending on what business you are...

5 Ways AdaptiveSEO™ can...

Changes in the world of Search Engine Optimisation (SEO) mean it’s getting harder for...

Leave a Comments