It wasn’t so long ago that the majority of internet socialites were using MySpace and Bebo as a means of online networking. Now, there are the likes of Facebook, Twitter, LinkedIn, Pinterest, just to name a few.
More and more SME’s are getting involved and managing a social media strategy- 93% of marketers use social media for business. This means that more people are willing to invest in time and money to get their ROI, and more.
But who, or what, makes for good social media marketing?
Here are 6 tips for creating good, and engaging, social media posts.
• Use good, relevant images. Have you heard of the saying: ‘An image is worth 1000 words?’ Well an image can certainly help clarify, and strengthen, a message, so long as the image is relevant to what you are trying to say. They can grab the reader’s attention, drawing them in to read the content. And of course, the images can be shared across the social networking sites which can increase the overall reach of your communication.
• Reduce, Reuse and Recycle. The amount of research which goes into building and promoting content can take hours. There is absolutely nothing wrong with reusing and recycling content which your business, or even someone else, has produced. With a refreshing tweek here and there, those hours spent can be reduced and your audience can still enjoy relevant, targeted content. If using someone else’s material, make sure you obtain their permission and credit them appropriately.
• Adaptable messages. Each communication via social media can now be picked up across a range of devices; the computer, the laptop, tablets, mobiles…the list goes on. It is important to be aware of how you are reaching out to your readers because this could determine whether or not your message is received and processed- 47% of the world’s social networking is done via mobile. In most cases, this means keeping your messages brief, relevant and engaging.
• Keep on trending. The social news which you see on the networking sites is the same across the board. It’s trending. When updating your social media, stay current but select the news which works best for your business, and your client.
• Monitor engagement. The objective of social media is to engage with your audience. It is important to monitor your engagement levels so you can find out which of your communications work, and which one’s don’t. This can help the business move forward with engaging, relevant content which you know will get the readers talking.
• Post on good time. When to post on social media is certainly a hot topic and one which differs depending on which social media you are using. Social media is 24/7, but this does not mean that your communications should be 24/7 too. The best, and worst, times to post can depend on your product or service, and the types of messages you are posting. A lot of it can come down to trial-and-error, but for general purposes, this info graphic breaks it down nicely too.
Social media can be a powerful tool for SME’s which not only interacts with your target audiences, but also gains a better understanding of their interests and what gets them to interact with you.
If you would like some help getting started on social media or for more information, give us a call on 01454 26111 or visit our website