Here are 5 key digital marketing strategies to increase brand promotion and make sure you remain visible throughout your client’s buying cycle.
1. Extend Your Reach with Google AdWords Ad Extensions
Google AdWords ad extensions allow you to enhance your message by including extra information within your ads. Things like additional website links or a click to call button from your ad will increase your visibility.
2. YouTube Advertising Gets You Seen
YouTube is the world’s second largest search engine, making it more important than ever to have a video content plan. Make the most of the low cost and huge reach that YouTube advertising offers.
3. Improve Promotion Using Google’s Display Network
A presence on the Google Display Network means your ads will be seen in all the right places, across a collection of websites relevant to your customers. Get creative with your ad formats to increase your reach.
4. Stay in Mind with Remarketing
Remarketing shows your ads to people who have recently visited your website. Improve brand awareness by standing out from the crowd with relevant offers at each stage of the buying cycle.
5. Don’t Forget Your Mobile Audience
To improve the search experience for mobile users, Google is introducing a significant update to their search algorithm on 21st April. Simply put, your website is either mobile friendly or it’s not. If it’s not you’ll be excluded from the mobile search results and may lose your mobile audience.
Following these five key steps will make sure your brand stands out, stays in mind and is well positioned when customers are ready to buy.
If you would like help increasing brand promotion for your business, get in touch.