Social media has changed the way we do business. Not only is social media marketing an essential part of a digital marketing strategy but should also go hand in hand with your overall business marketing strategy.
Your business can benefit by taking advantage of the opportunities social media gives to access and influence your existing and future customers.
Social media can be used to improve your brand and provide excellent customer service. Both these things can ultimately improve reputation and bring new leads to your business.
If these things are important to you then here’s our 5 tips on how to achieve social media marketing success:
1. Have a Plan
You need to know what you want to achieve, and what your objectives are. Then you need to know how you will measure them. Having a plan in place will allow you to have a clear focus for your social media content.
2. Decide on Your Company Persona
You need to decide how you want your company to be viewed; professional, funny, friendly? Whatever the style you need to make sure that style will appeal to your target audience and you need to make sure that your ‘company voice’ stays consistent.
3. Have a Comment Strategy in Place
Prepare guidelines and be clear about what your staff can and cannot say. Making sure everyone knows how to handle sensitive or negative comments will avoid disaster.
4. Plan Your Content
Take time to plan a content schedule that will appeal to your customers. This will allow you to post content at the most responsive times of the day. If segmenting your audience it will also allow you to ensure that you post regular, relevant content for your whole customer base.
5. Measure, Tweak and Improve
Review your social media campaign objectives and results regularly. Be prepared to change and adapt your approach if needed to improve your customer engagement.
Social media marketing gives you great opportunities to develop goodwill and become a source of expertise and knowledge. If you aren’t using the power of social media to benefit your business you could be handing the advantage to your competitors who are.
You may find this presentation 4 Fundamental Features of Social Media Success useful.
If you would like help planning your social media marketing strategy, get in touch.
If you’re already using social media to market your business, maybe you’d like to share what works for you?