We are approaching the end of 2014 and if you’re not doing it already, you need to start thinking about your marketing plan for 2015. A key factor in gaining the advantage over your competitors is to identify significant Digital Marketing trends. Then, use those trends to take steps to improve your buyer’s experience, and increase their engagement.
Here are 5 important digital trends to be ready for so you can get ahead in 2015.
1. Marketing Is Everyone’s Job
Marketing, Sales, Public Relations and Advertising will continue to come closer together as online customer behaviour evolves. It is more important than ever to use collaborative marketing methods to create engaging content and improve the online customer experience. Use the knowledge of your staff to identify or maybe even write on topics they know about. Sharing insights, ideas and problems will also improve their knowledge. There are various social relationship platforms out there that can help your staff work collaboratively.
2. Content is Still King But it Has to be Smart
Brands of all sizes are becoming “publishers”. To make sure you reach your audience your content must be useful and relevant. Tailor your content to where your readers are in the buying cycle. Speak to their questions or concerns may lie. It will be far more effective in engaging for your target audience.
3. Focus on Customer Experience
Marketers who do nothing but sell, sell, sell are quickly dismissed by consumers. They want help, advice and a good buying experience. Focus on improving buyer experience by providing greater value and offering better customer care throughout their buying journey.
4. Human Conversations are Better than Corporate Messages
“Corporate speak” is being replaced. Consumers want a more human approach and tend to engage more with those companies that have that approach. Creating authentic online connections will become more important in growing a loyal customer base.
5. Get Mobile or Get Left Behind
Statistics show that mobile usage continues to increase. It will dominate internet use, making it absolutely vital to create a cohesive brand experience across all major mobile devices. This includes posting social media content that will be compatible with limited screen resolutions. A poor mobile experience will drive your customers to your competitors.
Adapting your Digital Marketing plans in these five key areas will mean you are ready to take advantage of new opportunities that the evolving digital landscape has to offer. Improving your customer experience will bring more customer engagement and ultimately, more sales.
If you would like help preparing your Digital Marketing Strategy for 2015, get in touch.