Whilst Marketing Automation is not a new technology it is still new to many people. The uptake of it has been relatively slow and it has been plagued with some common objections. Many of these are perfectly valid, bad experiences and platforms designed to be sold rather than to sell have left many small businesses with a negative impression of Marketing Automation as a whole.
Is your Click-Through Rate low? Can’t get your email Open Rate to creep above a percent or two? If so you should have been at the ‘Grow With Digital’ event today and listened to Tamsin Fox-Davies give an email marketing masterclass.
Taking lessons learned from studying the mountains of data Constant Contact have access to and applying them to the every day business of email marketing for SMEs.
We’ve all heard the phrase before, ‘Stress Kills.’
As a business owner or a member of a small team in an SME it can be very difficult to ever ‘switch off.’ For many people it feels like there simply aren’t enough hours in a working day 9-6 in the office is enough to get most of your work done. But if a client wants something done by tomorrow you’ll work until 10pm to have it sorted. You never plan to work on the weekend but somehow you’ll find most of Sunday taken up by answering emails, planning for the next week and preparing materials for your next engagement. Continue reading