Why SEO Still Matters

The meteoric rise of social networking as an internet marketing platform has, to an extent, lead to a marginalisation of more traditional online marketing techniques such as Search Engine Optimisation (SEO) methods. Whilst there’s little doubting social media’s potential as a powerful marketing tool, be not fooled, SEO remains as relevant as it ever was, perhaps more so.

One thing is clear however, in the world of online marketing one must adapt to survive. This doesn’t mean abandoning key fundamentals though such as attracting traffic using great content. If you’re considering going back to basics and developing an effective search marketing approach, then read on.

The meteoric rise of social networking as an internet marketing platform has, to an extent, lead to a marginalisation of more traditional online marketing techniques such as Search Engine Optimisation (SEO) methods. Whilst there’s little doubting social media’s potential as a powerful marketing tool, be not fooled, SEO remains as relevant as it ever was, perhaps more so.

One thing is clear however, in the world of online marketing one must adapt to survive. This doesn’t mean abandoning key fundamentals though such as attracting traffic using great content. If you’re considering going back to basics and developing an effective search marketing approach, then read on.

Is SEO Dead?
With all the talk about Twitter, Facebook, YouTube, LinkedIn and many more successful social media platforms you could be forgiven for thinking search marketing is no longer needed. So where does SEO fit in now and should you be using it to help attract new customers?

The Proof Is In The Pudding
Instead of talking about its death, we should be talking about the evolution of SEO and how it can work hand in hand with other online marketing tactics such as Social Media Optimisation (SMO). SEO has been proven time again as an effective way of attracting traffic – but more importantly the right kind of traffic.

In the evolving world of internet marketing, one thing remains true; content is still king and remains the foundation of any effective online marketing strategy. Great content, optimised to appeal to your target audience will attract attention from your target audience, whether they find it from a search or have it recommended to them via Twitter or Facebook.

SEO v. Social Media – Who’s the Winner?
SEO and SMO are really about one and the same thing – and by nature an extension of each other. Unless you produce meaningful content that appeals to your target audience, neither approach will provide any meaningful return on your investment (time, money or otherwise).

It is a little difficult to argue that SEO is not as important as SMO as long as the concept of search still exists. It’s important to remember that not everyone is an active Facebook user, or a Twitter enthusiast. The key is knowing your customer and adapting your marketing activities accordingly.

When Is An Expert Really An Expert?
There are many out there who would readily (and do) proclaim to be an SEO expert. The internet is riddled with them. But how do you tell the charlatan from the guru?

Here’s a simple rule of thumb, if you are promised instant rankings or guaranteed results without any work on your website, then be very weary. An experienced SEO consultant will take more of a comprehensive view, which would likely include some or all of the following elements.

  • Understanding who your customer is and how to attract their attention
  • Conduct research to identify keywords and phrases that will attract qualified traffic
  • Make recommendations for updating your website structure and content
  • Develop a plan for acquiring quality inbound links from related, trusted websites
  • Monitor results and make recommendations for converting your newly won traffic

SEO shouldn’t be thought of as a quick fix – but don’t let that put you off, when done right the results speak for themselves, stating clearly that SEO is still an online marketing method to be reckoned with. If you would like to discuss how SEO can help your business, call 01454 261111.

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About Rob Thomas

Rob lives and breathes Social Technology, Social Media & Mobile Marketing. He will show you how to use them to improve many areas of your bottom line, not just Marketing! He’ll show you how to enhance and protect your reputation, whilst generating increased sales, reduced costs and improved customer acquisition and retention. Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe. In addition to consultation services, including the “12 step process to achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organisational leaders and their teams. If you want/need Rob to speak at one of your events please email him rob.thomas@wsi-emarketing.com You can follow me on Google+