In a pursuit to serve the most original, relevant and high-quality content to search engine users, Google is continually looking for ways to improve their search algorithm. Panda and Penguin are two Google algorithm updates, known for the dramatic impact they’ve had on thousands of websites and blogs.
These algorithm updates changed the way in which Google ranks websites and in turn, they revolutionized Search Engine Optimization practices forevermore.
Here are 5 effective tips to avoid being penalized by Panda and Penguin:
1. Publish Original Content
Avoiding duplicate content is as important as it has always been. Google is constantly on the look-out for and will assign greater value to original content.
2. Use Keywords Appropriately
Read your content aloud to ensure it sounds natural. Don’t create website content stuffed with keywords in an attempt to influence the search engines; write and design for real people.
3. Provide Real Value
Create content with the aim of keeping readers on-site as long as possible. Consider using video, internal linking, presentations, and an online chat function to engage your visitors.
4. Update Your Website Frequently
Set a schedule for publishing new content and then adopt a dynamic approach to cover new trends and breaking news. A well thought out content plan will encourage greater creativity and prevent your blog from stagnating.
5. Natural Link Activity
Google continues to monitor inbound and outbound links as a key measure of your content’s popularity. Unnatural link activity however, will damage your site’s reputation and work against you.
In conclusion, Search Engine Optimization is an ever-evolving field and as such, it’s vital to
ensure that you monitor its evolution to ensure your site remains optimized.
If you would like help with increasing your website traffic via the search engines, get in touch.