Remarketing (also known as retargeting) is an incredibly powerful tool and should be used by all marketers. It’s a tactic that yields impressive and consistent results if implemented correctly. When it comes to online advertising though, not everyone is an expert which can lead to misconceptions about advertising methods.
What is exactly is Remarketing?
Remarketing uses online display advertising to retarget visitors who left your website without taking action. This includes subscribing to a service, purchasing a product or simply clicking on items you’re interested in. It essentially combines Search and Display to an extent and displays ads based on the visitor’s browsing history. The idea is to reinforce your message and hopefully drive them back to your site to re-engage with them. Continue reading →
A good responsive website and seamless user experience can leave a lasting impression on visitors. From a marketing perspective, websites, landing pages and mobile have become even more important. The ability to integrate with social media and other platforms makes cross channel marketing not only possible, but easier to manage and maintain. Continue reading →
We can all agree that knowledge of your buyers is vital when making informed sales and marketing decisions. Targeting specific audiences with relevant messages is essential, but where does the information come from and how do you use it? Buyer personas are one way this can be achieved. It’s a combination of information and attributes unique to a specific target audience. Along with the buyer’s journey, personas are invaluable to inbound marketing. Continue reading →
Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor. Consider that in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers. Continue reading →