Speed may not be recommended for driving but it is essential for website performance. In fact, it’s so important that Google has made website page speed part of their ranking algorithm. This, of course, means it can help or hinder your brand’s online visibility.
For some time now there has been a direct correlation between website page speed, bounce rate and visitor retention. While improving website page speed is challenging for many marketers, it is necessary for almost all aspects of a brand’s marketing performance.
In a digital marketing world, many people believe that traditional marketing is a thing of the past but it still has a place. Surprisingly, there are still many people who don’t like opening emails with promotional content and prefer opening an envelope or brochure when going through their mail. Printed materials containing a company logo, for example, can be easier recognizable than a ‘salesy’ or ‘spammy’ email blast subject line.
The truth is, whether you’re doing traditional or digital marketing, an integrated approach is the best strategy. This way you can ensure a consistent, seamless and multi-dimensional brand experience for your customers. In this article, we look at how you can combine traditional and digital marketing to create a lasting impression.
The world of mobile continues to grow as Internet connectivity is improving while smartphones are getting smarter. Does your brand have a truly mobile-friendly website?
In today’s fast-paced digital world, technology is continuously advancing which creates opportunities for instantly accessible information. This leaves consumers eager to find more and more information about products, services and brands in general. With all the available mobile technologies, everyone wants instant access to information regardless of where they are located or the type of device they have.
SEO or Search Engine Optimisation is a vital cog in the digital marketing world and it’s not going anywhere. In terms of determining ROI, SEO is possibly one of the most powerful marketing tools available. While PPC advertising puts you in front of your customers much faster, it can be an expensive process and doesn’t always yield the desired results.