So you’ve written your first few blogs and your website is up and running but now comes the tricky part. That’s right, it all comes down to driving traffic to your site and online content with search engine optimisation (SEO).
While SEO is not rocket science, it does require some planning, research and understanding. If you don’t apply proper SEO strategies to make your site ‘findable’ (indexable), nobody will even know that you exist. In this article, we take a closer look at some SEO terminology and how to implement it.
Social media optimisation (SMO) can be an important feature in helping your business successfully reach its objectives. Social media extends well beyond the marketing mix and brands should integrate it into a number of key marketing activities. Remember, social media is an engagement channel to promote brand awareness, special offers and, of course, customer loyalty. This is where social media optimisation comes into the equation.
As with most types of businesses, when it comes to successful inbound marketing and SEO strategies, you need the right tools for the job. More importantly, you must fully understand how to best implement those tools in order to be successful. For local businesses, one of those all-important tools is Google My Business.
Before we go into detail about what Google My Business is, here is a light-hearted look at how pranksters have manipulated some listings to great (and funny) effect.
As you may already know, PPC marketing (pay-per-click) is a form of internet advertising where advertisers pay a small fee every time someone clicks one of their ads. In simple terms, it’s a digital marketing method where brands buy web visits rather than earning organic traffic.
If your PPC marketing is setup correctly, what you pay-per-click is miniscule compared to the value of the resulting web visit. In other words, if you pay £2 for a click which results in a £400 sale, you’ve made a hefty profit.
While your PPC marketing campaigns should be proactive and well-organised, remember that the data you collect comes from real interactions with real people. For any marketer, being able to truly understand this is an essential part of the job.