Social media optimisation (SMO) can be an important feature in helping your business successfully reach its objectives. Social media extends well beyond the marketing mix and brands should integrate it into a number of key marketing activities. Remember, social media is an engagement channel to promote brand awareness, special offers and, of course, customer loyalty. This is where social media optimisation comes into the equation.
As with most types of businesses, when it comes to successful inbound marketing and SEO strategies, you need the right tools for the job. More importantly, you must fully understand how to best implement those tools in order to be successful. For local businesses, one of those all-important tools is Google My Business.
Before we go into detail about what Google My Business is, here is a light-hearted look at how pranksters have manipulated some listings to great (and funny) effect.
As you may already know, PPC marketing (pay-per-click) is a form of internet advertising where advertisers pay a small fee every time someone clicks one of their ads. In simple terms, it’s a digital marketing method where brands buy web visits rather than earning organic traffic.
If your PPC marketing is setup correctly, what you pay-per-click is miniscule compared to the value of the resulting web visit. In other words, if you pay £2 for a click which results in a £400 sale, you’ve made a hefty profit.
While your PPC marketing campaigns should be proactive and well-organised, remember that the data you collect comes from real interactions with real people. For any marketer, being able to truly understand this is an essential part of the job.
Many businesses know they need a new or updated website but struggle to articulate what they need in terms of website SEO. Customers use search engines to gain access to the internet which means your business’ website must be optimised. Considering that Google’s search engine runs 3.5 billion searches every day, targeting this audience is a real no-brainer. However, getting your website SEO just right requires a strategic and necessary approach regardless of your website’s topic.
The primary goal for a business is to make it as easy as possible for their customers to find them. While paid search works wonders as a short-term solution, especially for specific campaigns, you cannot succeed without effective SEO. This includes on and off-page SEO, keyword research, backlinks and Domain Authority among others.