Customer service forms the backbone of any business and plays a vital role in brand awareness as well as brand loyalty. A live chat feature on a website can help improve how customers experience a brand online. As it stands, customer experience can ultimately dictate the direction of brand image whether it’s positive or negative.
Today, live chat is one of the most important communication tools between brands and their customers. It offers real-time, prompt customer response while having the highest satisfaction level compared to email and phone. Let’s take a look at why it has become a necessity and how you can add it to your website.
With so much focus placed on web performance and optimisation, content distribution networks (CDN) are vital for delivering content. These networks can help your business perform better, reduce costs and retain more customers.
Speed may not be recommended for driving but it is essential for website performance. In fact, it’s so important that Google has made website page speed part of their ranking algorithm. This, of course, means it can help or hinder your brand’s online visibility.
For some time now there has been a direct correlation between website page speed, bounce rate and visitor retention. While improving website page speed is challenging for many marketers, it is necessary for almost all aspects of a brand’s marketing performance.
In a digital marketing world, many people believe that traditional marketing is a thing of the past but it still has a place. Surprisingly, there are still many people who don’t like opening emails with promotional content and prefer opening an envelope or brochure when going through their mail. Printed materials containing a company logo, for example, can be easier recognizable than a ‘salesy’ or ‘spammy’ email blast subject line.
The truth is, whether you’re doing traditional or digital marketing, an integrated approach is the best strategy. This way you can ensure a consistent, seamless and multi-dimensional brand experience for your customers. In this article, we look at how you can combine traditional and digital marketing to create a lasting impression.