Adding video to your social media strategy is a non-negotiable in today’s highly competitive digital space. The increasing popularity of online videos is evidence that many people prefer watching a video than reading about it.
In 2019, 87% of businesses used video as a marketing tool which is more than the previous years (source: HubSpot). Most current video marketers say they will continue to use video in 2020 with a plan to increase their budget.
LinkedIn needs no introduction as it’s one of the largest social networks for the business world. It has nearly 600 million users globally and that number is only going to grow. Video is the fastest-growing format on LinkedIn along with original written work, shared news and other content.
Considering that fact, LinkedIn has taken a serious step forward in video. They have launched LinkedIn Live video which gives people and organisations the ability to broadcast videos in real-time to select groups or to the entire LinkedIn world.
Initially, LinkedIn Live will be on an invite-only basis where they will first launch a beta version in America. In the next couple of weeks, LinkedIn will post a contact form for anyone who would like to gain access to this feature. At the moment, though it is not clear whether LinkedIn Live will be made available to everyone but it might be a possibility.
Video marketing is not a new concept but many don’t fully comprehend just how powerful it is. Videos appeal to all the major senses of sight and sound and require little effort to ‘consume’. In addition, modern technology has also made it incredibly easy to share. That’s why many videos go viral and those that don’t, still get viewed and shared.
The ever increasing popularity of online video proves that many people prefer to watch a video that shows them how to do something rather than reading about it. As a result, video delivers a much higher response rate and creates better informed customers.
Whichever way we look at it, video marketing as a strategy is the future, more than most other types of content. In this guide we reveal some of our top tips to help you create inspiring and actionable online videos. Continue reading →
Where has this year gone? It’s already December and with Christmas just around the corner, have you even considered marketing and social media trends for 2018? No-one wants to be behind the eight-ball but you also don’t want to invest in something that may not stick around. Knowing what is relevant to your business and the trends that lie ahead are of the utmost importance.
Brands are doing everything they can to grab the attention of their audience but each year it gets more challenging. Competition grows daily while our attention span decreases where companies now only have 8 seconds to connect. It’s no surprise really considering users scroll through 300 feet of content every day. So how can your brand keep ahead of the curve and plan for 2018? Continue reading →