Using Marketing Automation And Social Media To Grow Your Audience

marketing automation

Every marketer would agree that social media has become an even bigger factor for lead generation. While platforms such as Facebook, Twitter and LinkedIn are incredibly powerful for content sharing, brand awareness and generating business, don’t forget marketing automation. There are several fantastic apps that can do more than just send emails. It’s all about creating and spreading good quality content, generating an interest and measuring ROI.

While having 10 000 Twitter followers is great, it doesn’t mean much if nobody engages with your brand. Knowing what content to post, how to share it and to who is essential for growing your audience. It all comes down to employing social media marketing automation tactics that will help generate leads, increase conversions and accurately measure results. Continue reading

Social Media Marketing: Blog Series Part 5

social media marketing

We define social media marketing as promoting a product or service through the use of social media platforms and websites. This includes posting text and image updates, videos, and other content that drives engagement along with paid social media advertising. With more and more businesses using social media, it’s become an integral part of the digital marketing strategy. Continue reading

Tips For A Successful Social Media Strategy

social media strategy

A successful social media strategy is at the heart of digital marketing. It’s no surprise then that social media is one of the most powerful marketing tools to date. With so many customers and prospects on social media, it’s time to start engaging with them where they are. It’s no longer a part-time task and should be considered a vital business function for lead generation, nurturing and networking. Here are some important tips on developing a social media strategy suitable for you and your customers. Continue reading

7 Social Media Marketing Myths Debunked

social media marketing

Despite what some may have thought a few years ago, social media marketing has undeniably become a major factor in digital marketing. Regardless of your business type, it’s one of the easiest ways to find, contact and convert potential customers. Any company can effectively use social media for their marketing activities, whether it’s maintaining a brand presence, creating brand awareness or to simply show off your product.

It’s often worth ensuring that your employees understand how social media works with all their nuances before deciding on a marketing strategy. Even with all the benefits of social media marketing, there are a few myths we’d like to clear up. Continue reading