Social Media Trends and News Q2 2016

Social Media Trends and News 2016

As we near the halfway point of the year there is still no sign of recovery for Twitter though Instagram seems to have stopped its slide and its engagement rate is beginning to creep back up. Here are the key social media trends and news items from the last 3 months.

Twitter’s Troubles Continue

Twitter’s stock price has continued its tumble amid renewed accusations of censorship, missed revenue targets and a number of changes to it’s senior staff. Despite achieving slightly above the forecasted increase in user base Twitter fell short of its revenue target by 2.2% equating to roughly $13 million. Continue reading

What’s An Online Review Worth?

Online Review Worth

1. Who wants to know how much an online review is worth?


The power of social sharing and online reviews has been highly disruptive to the practice of reputation management. Access to a huge amount of information, opinions and experiences is at the fingertips of anyone with an internet connection. Both solicited and unsolicited feedback now finds a huge audience. The changing nature of reviews as they’ve moved online has required us to step back and re-evaluate what we know about our customers.

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Social Media Trends & News Q1 2016

Social Media trends 2016

The first quarter of 2016 has been an interesting time for Social Media. Facebook has introduced ‘Reactions,’ Twitter has seen it’s stock on a sharp decline and there are now more advertisers on Instagram than there are on Twitter. On top of all this Social Ad Spend is increasing it’s upward trajectory despite many marketers not being able to prove any quantitative impact.

Facebook Reactions

It’s no secret that for years people using Faceboook have been asking for a ‘dislike’ button. The Facebook team were reluctant to implement a straight ‘dislike’ button for a variety of reasons. Instead what has been introduced is a range of ‘Reactions’ that a user can use to express more than the old ‘Like.’ Though the option to simply ‘Like’ a piece of content remains. Continue reading

Twitter Moments For The UK

Twitter_Moments.png

The news focused feed which is rich in media content has now hit the UK. Twitter’s Moments is a new (new to the UK anyway) feed which can be found at the top right of your desktop menu bar or the centre of your app menu bar. It’s a way to find out the latest news of trends without having to search through your ever growing home stream from everyone you follow.

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Hashtags | Here’s How Best To Use Them

Hashtags Twitter Instagram Business

Hashtags are now an integral part of many Social Media platforms. They remain most used on Twitter and Instagram but also work across Facebook, Google+ and Pinterest. A Hashtag is a way for people to identify their posts and group them together. This means a user can click on a Hashtag and be taken to a big library of posts that also contain that Hashtag. Adding a Hashtag to your own content makes it more discoverable and allows you to connect with people who share common interests, locations or opinions.

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