The rise of mobile and the need for a fully responsive website

Tablets and Smartphones


Websites used to be viewed on desktop screens. Now, websites are viewed on desktops, laptops, tablets and smart phones.

Businesses, companies and even networking sites are finding that their websites, and their landing pages, are being viewed across multiple devices.


For one, Facebook is undergoing a mobile revolution with four out of five of the 24 million UK users, logging on to the networking site each day using a smartphone or tablet computer.

And the restaurant and food industry are embracing the mobile movement more than other business sectors. A survey carried out by DudaMobile, found that restaurants and food services make up 28% of the total percentage of small to medium-sized businesses.
This shift towards mobile makes it more important than ever to make sure that those who are receiving our messages can actually view them on any device they are using. By 2015, more people will access the internet from their smartphones than their desktop computers.

But it is important to understand that having a mobile version of your website isn’t enough anymore. Having multiple sites for multiple devices, just isn’t cost effective nor time efficient for the business and consumer alike- 74% of mobile visitors will abandon a site if it takes more than 5 seconds to download.

It’s time to adapt.

A responsive website adapts to the screen size that the website is being displayed on. Responsive sites can also adjust the size of the text to make it easier to read on smaller device screens.

Going responsive also means that you can integrate with social media. Sites such as Facebook, Twitter, and especially Pinterest have evolved considerably since 2011 as a result of the increasing mobile phone popularity. This shows that user are spending more time consuming social content on their hand-held devices so it is now more important than ever to reach out and drive traffic to your website.

So to summarise, here are the key benefits of going fully responsive:
– One website, many devices. Perhaps one of the most appearing aspects to a responsive website is that it can provide a greater user-experience across the many devices and screen sizes. When moving from mobile to desktop, users will be able to view the same site on their desktop as they did on their smart device. This builds familiarity and increases the likelihood that the user would proceed in a call to action. Here is a great infographic on the anatomy of a successful responsive website
– Recommended by Google. The search engine recommends responsive web design because having a single URL for desktop and mobile sites makes it easier to discover content. Google even go as far as to refer to a responsive web design as the industry best practice.
– Easier to manage. Managing one site is far easier than managing a separate desk and mobile site. In short, a responsive website can simplify internet marketing and SEO because content management takes on a unified approach. And, when it comes to analytics the same thing applies. With just one site to manage, there is only one set of analytics to examine and a single SEO strategy to roll-out.

There is just one problem though. Businesses have not yet prioritised and invested the time and money to develop their clunky websites into responsive ones.

If you would like to find out more about responsive websites then visit the WSI eMarketing website or call Rob Thomas on 01454 261111.

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About Rob Thomas

Rob lives and breathes Social Technology, Social Media & Mobile Marketing. He will show you how to use them to improve many areas of your bottom line, not just Marketing! He’ll show you how to enhance and protect your reputation, whilst generating increased sales, reduced costs and improved customer acquisition and retention. Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe. In addition to consultation services, including the “12 step process to achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organisational leaders and their teams. If you want/need Rob to speak at one of your events please email him You can follow me on Google+