There are already tons of posts out there about forecasting trends and developments for 2015. In fact, we did one last month called 5 Digital Trends to Get Ahead in 2015 which concentrated on 5 key areas to help businesses stay ahead.
Everyone’s talking about things to consider; mobile, content, big data, agile marketing, wearable tech, augmented reality and so it goes on. But what does it all mean for you and your business? Do you really need to know all there is to know about everything digital if you are going to succeed in business?
There’s no doubt about it, today’s digital world is complex. It’s no longer just about having a website, it’s about your overall digital presence. But the digital world is always evolving and if you spend all your time learning about everything that’s changing, and trying to change your business strategies to match, you’d very soon go out of business. The key is in working out what is relevant to your business and using it to your advantage. Continue reading
A website maintenance plan; why would you need one? Your site is built, it’s live and it’s working, so it’s all done and dusted isn’t it? No it isn’t. Let’s compare it with insurance. When we think about whether we need insurance of any kind, we don’t really question it. Of course we need insurance! What if we damage the car or are involved in an accident? What if I get ill while away on holiday? What if someone smashes the television? (come on, we’ve all seen the Wii ads on TV and I’m betting we all know someone who’s done something similar!)?
We pay all sorts of insurance premiums for all sorts of things and increasingly we’re paying not just for accident or damage insurance but for maintenance contracts too. Boiler maintenance, home appliance maintenance, regular car service and maintenance are just a few. Policies that make sure our appliances and vehicles are maintained to ensure they don’t break down, or are quickly repaired when they do.
Your website is no different. Once you’ve built it you need to maintain it. It needs to be serviced regularly. You may need to replace parts from time to time or upgrade it if it’s starting to look tired. If it breaks you need to get it repaired quickly. Continue reading
Panda, Penguin and Hummingbird – the major Google algorithm updates. You may well have heard about them so know why they’ve been introduced. If not, put simply, Google want to give searchers the best results they can and they’re not happy with people who are trying to fool their search engine. There’s a good summary of the major changes in this article by Groove.
Some older Search Engine Optimisation (SEO) practices (we call them ‘black hat’ practices) were all about fooling the search engines to get their entries higher up the search rankings. In the earlier days of the internet it was generally accepted that you’d have to sift through results, but things have moved on. Searchers are more discerning. They want the most relevant results, first time. They want answers to their questions and so the search engines have to move on too. The Google algorithm updates are all about improving the search experience to meet our demands. Continue reading
According to a Google study this year (2013), two thirds of smart phone users expect websites to cater for the device, providing as good a user experience as on their desktop.
And to add to this, Mashable suggested that 2013 will be ‘The year of responsive website design’. But such anticipation has not been matched- 45% of businesses still don’t even have a mobile site or app
The decision to have a mobile friendly website or a responsive website design can depend on whether you are a small business or a larger organisation and the type of business which you are in.
There are two types of marketing- push and pull- and depending on what business you are in, the type of marketing collateral may differ, but the objective is very much the same.
If you are sending out brochures, direct mail or email, then you are promoting to sell products/ services to retailers, wholesalers and, indeed, prospects. This is ‘push’ marketing.
Designed specifically to build demand and generate business for your products and services, ‘pull’ marketing targets prospects. With any luck, those prospects will come full circle and become a paying customer.
But when push comes to pull, how can we make them work together?
Websites used to be viewed on desktop screens. Now, websites are viewed on desktops, laptops, tablets and smart phones.
Businesses, companies and even networking sites are finding that their websites, and their landing pages, are being viewed across multiple devices.
For one, Facebook is undergoing a mobile revolution with four out of five of the 24 million UK users, logging on to the networking site each day using a smartphone or tablet computer.
And the restaurant and food industry are embracing the mobile movement more than other business sectors. A survey carried out by DudaMobile, found that restaurants and food services make up 28% of the total percentage of small to medium-sized businesses.