In today’s world of Internet prowess, a non-negotiable concept is web development. This extends to everyone regardless of whether you are an international conglomerate or a small start-up. While there is so much information online to help you learn web development, doing it yourself may not deliver the desired results.
Customer service forms the backbone of any business and plays a vital role in brand awareness as well as brand loyalty. A live chat feature on a website can help improve how customers experience a brand online. As it stands, customer experience can ultimately dictate the direction of brand image whether it’s positive or negative.
Today, live chat is one of the most important communication tools between brands and their customers. It offers real-time, prompt customer response while having the highest satisfaction level compared to email and phone. Let’s take a look at why it has become a necessity and how you can add it to your website.
With so much focus placed on web performance and optimisation, content distribution networks (CDN) are vital for delivering content. These networks can help your business perform better, reduce costs and retain more customers.
Many businesses know they need a new or updated website but struggle to articulate what they need in terms of website SEO. Customers use search engines to gain access to the internet which means your business’ website must be optimised. Considering that Google’s search engine runs 3.5 billion searches every day, targeting this audience is a real no-brainer. However, getting your website SEO just right requires a strategic and necessary approach regardless of your website’s topic.
The primary goal for a business is to make it as easy as possible for their customers to find them. While paid search works wonders as a short-term solution, especially for specific campaigns, you cannot succeed without effective SEO. This includes on and off-page SEO, keyword research, backlinks and Domain Authority among others.