Building a memorable brand is all about consistency using a brand style guide for maximum impact. The best brands stay on top because their presence is defined by the repetition of the same logo, design, typography and colours. If potential customers see these elements enough, they become instantly recognisable. This generally provides a clear sense of trust, reliability and security, encouraging engagement which leads to conversion. Continue reading
Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor. Consider that in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers. Continue reading
Web analytics tools collect and report data on how people interact and engage with your website. Understand these metrics will enable you to identify your most effective marketing channels and help you to gain a competitive advantage.
Reviewing the following 5 analytics reports will enable you to improve your overall customer experience, and increase sales.
1. Referring Sites Report
Knowing which websites and search engines refer traffic to you and what pages of your website they link to, will enable you to guide your content marketing strategy. It will also help you to allocate your ad budget effectively.
2. Content Engagement Report
Measuring visitor engagement is key to turning website visitors into leads. Knowing which topics and articles command the most attention and social shares, will give you direction for achieving your content creation objectives. Continue reading
Electronic commerce, or eCommerce as it’s more commonly known is the process of selling goods or services online utilising digital payment and a website with a shopping cart. The rise of eCommerce has allowed small businesses to compete with global brands and reach customers half a world away. A virtual shop requires far less initial investment and on-going maintenance than a bricks and mortar location whilst offering almost infinite space for products. Just as in the offline world a business may choose to sell their products not only in their own ‘store’ but in multiple larger stores, this is where eCommerce becomes a multichannel selling revolution. A business can sell their products on a dozen of their own eCommerce websites, a dozen marketplaces like Amazon, Ebay or Etsy and also offline in shops or at trade shows.