Web analytics tools collect and report data on how people interact and engage with your website. Understand these metrics will enable you to identify your most effective marketing channels and help you to gain a competitive advantage.
Reviewing the following 5 analytics reports will enable you to improve your overall customer experience, and increase sales.
1. Referring Sites Report
Knowing which websites and search engines refer traffic to you and what pages of your website they link to, will enable you to guide your content marketing strategy. It will also help you to allocate your ad budget effectively.
2. Content Engagement Report
Measuring visitor engagement is key to turning website visitors into leads. Knowing which topics and articles command the most attention and social shares, will give you direction for achieving your content creation objectives. Continue reading
eCommerce Multichannel Selling
Electronic commerce, or eCommerce as it’s more commonly known is the process of selling goods or services online utilising digital payment and a website with a shopping cart. The rise of eCommerce has allowed small businesses to compete with global brands and reach customers half a world away. A virtual shop requires far less initial investment and on-going maintenance than a bricks and mortar location whilst offering almost infinite space for products. Just as in the offline world a business may choose to sell their products not only in their own ‘store’ but in multiple larger stores, this is where eCommerce becomes a multichannel selling revolution. A business can sell their products on a dozen of their own eCommerce websites, a dozen marketplaces like Amazon, Ebay or Etsy and also offline in shops or at trade shows.
7 Key Steps of Website Develoment
Many business know they need a new or updated website but struggle to articulate what they need from that new website. Pointing out what’s wrong with the current website is a useful start but simply fixing what is wrong with an old website won’t lead to the best possible new website. In order to make creating a new website as simple as possible we’ve simplified the process into the 7 key steps of website development.
In the world of SEO the (right) tactics that were being used years ago are still the things that work. Good on-site SEO combined with good quality, relevant content distributed across your online channels will bring good organic search results – eventually. Remember, achieving rankings through organic SEO is not something that will happen overnight; it takes time and effort. It is a marathon, not a sprint, and is something you have to keep doing. If you want quick and immediate rankings, then you need to consider paid search advertising.
Along the way there have been some people who have discovered loopholes that may have allowed them to claw their way up the organic search engine rankings quickly in the short term. But the truth is, as the search engines improved and got better at identifying those loopholes, those short term gains turned into very long term penalties for those that adopted the practices. Continue reading
Do I really need a fully responsive website? A question, which, if asked in 2012/13 would have received a very different answer. At that time, the numbers of people using mobile devices to access the internet were relatively low and the technology for fully responsive was quite new. It was still quite expensive and in some areas even a little unstable. In all likelihood, if you needed a mobile friendly site at a reasonable cost and didn’t need ecommerce, you would have been advised to have a separate mobile friendly site.
However, in today’s digital world, if you don’t have a fully responsive website it’s very likely that you will be losing business to your competitors. Continue reading
There are already tons of posts out there about forecasting trends and developments for 2015. In fact, we did one last month called 5 Digital Trends to Get Ahead in 2015 which concentrated on 5 key areas to help businesses stay ahead.
Everyone’s talking about things to consider; mobile, content, big data, agile marketing, wearable tech, augmented reality and so it goes on. But what does it all mean for you and your business? Do you really need to know all there is to know about everything digital if you are going to succeed in business?
There’s no doubt about it, today’s digital world is complex. It’s no longer just about having a website, it’s about your overall digital presence. But the digital world is always evolving and if you spend all your time learning about everything that’s changing, and trying to change your business strategies to match, you’d very soon go out of business. The key is in working out what is relevant to your business and using it to your advantage. Continue reading