Improve Website Page Speed For Better Conversions

website page speed

Speed may not be recommended for driving but it is essential for website performance. In fact, it’s so important that Google has made website page speed part of their ranking algorithm. This, of course, means it can help or hinder your brand’s online visibility.

For some time now there has been a direct correlation between website page speed, bounce rate and visitor retention. While improving website page speed is challenging for many marketers, it is necessary for almost all aspects of a brand’s marketing performance.

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Creating Buyer Personas From Real Data

Buyer Personas

We can all agree that knowledge of your buyers is vital when making informed sales and marketing decisions. Targeting specific audiences with relevant messages is essential, but where does the information come from and how do you use it? Buyer personas are one way this can be achieved. It’s a combination of information and attributes unique to a specific target audience. Along with the buyer’s journey, personas are invaluable to inbound marketing. Continue reading

Small business – Website or Facebook Page

small business - Website or Facebook PageIf you’re asking yourself “I am only a small business, do I really need a website as well as a Facebook page?” then this blog is for you!

First thing is if you think a website alone will bring in business, you’re wrong! For a small business a website is more like a brochure, it’s a simple but very effective way of showcasing your work/products as well as defining your brand and business values. Continue reading

Talking Digital Marketing In The Start-Up Capital of The World, Estonia!

The Founder and CEO of WSI-eMarketing recently visited Estonia to give a talk about digital marketing and attend a book signing in Tallinn, whilst there Rob Thomas shared some insights with the gathered audience and sat for an interview. The interview was written up in Estonian, the original can be found here, this article will summarise that interview and the video of the talk at the book signing which will be posted within the coming weeks.

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