Creating Buyer Personas From Real Data

Buyer Personas

We can all agree that knowledge of your buyers is vital when making informed sales and marketing decisions. Targeting specific audiences with relevant messages is essential, but where does the information come from and how do you use it? Buyer personas are one way this can be achieved. It’s a combination of information and attributes unique to a specific target audience. Along with the buyer’s journey, personas are invaluable to inbound marketing. Continue reading

Small business – Website or Facebook Page

small business - Website or Facebook PageIf you’re asking yourself “I am only a small business, do I really need a website as well as a Facebook page?” then this blog is for you!

First thing is if you think a website alone will bring in business, you’re wrong! For a small business a website is more like a brochure, it’s a simple but very effective way of showcasing your work/products as well as defining your brand and business values. Continue reading

Talking Digital Marketing In The Start-Up Capital of The World, Estonia!

The Founder and CEO of WSI-eMarketing recently visited Estonia to give a talk about digital marketing and attend a book signing in Tallinn, whilst there Rob Thomas shared some insights with the gathered audience and sat for an interview. The interview was written up in Estonian, the original can be found here, this article will summarise that interview and the video of the talk at the book signing which will be posted within the coming weeks.

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Using Web Analytics to Improve Online Sales

If you are monitoring your website traffic only to see how many visitors you’re getting; you are missing out on a wealth of information that can be used to assess and improve your online customer conversion rate.

Here are five key measurements that will help identify your website’s strengths and weaknesses. Continue reading