Speed may not be recommended for driving but it is essential for website performance. In fact, it’s so important that Google has made website page speed part of their ranking algorithm. This, of course, means it can help or hinder your brand’s online visibility.
For some time now there has been a direct correlation between website page speed, bounce rate and visitor retention. While improving website page speed is challenging for many marketers, it is necessary for almost all aspects of a brand’s marketing performance.